ANON Drinks

How To Celebrate Milestones Without Alcohol: Birthdays, Anniversaries & Graduations

Sun, 01 Feb 2026 02:14:25 GMT

How To Celebrate Milestones Without Alcohol: Birthdays, Anniversaries & Graduations

Milestones matter. Birthdays mark another year of growth, anniversaries celebrate commitment and shared history, and graduations symbolise achievement, resilience and new beginnings. Traditionally, these moments have been toasted with alcohol champagne corks popping, wine flowing freely, and cocktails clinking late into the night.

But times are changing.

More people than ever are choosing to celebrate without alcohol, whether for health reasons, lifestyle choices, pregnancy, training goals, mental wellbeing or simply because they no longer enjoy drinking. The good news? Alcohol-free celebrations aren’t a compromise they’re often more meaningful, inclusive and memorable.

In this guide, we’ll show you how to celebrate milestones without alcohol in a way that still feels special, indulgent and joyful. From birthdays and anniversaries to graduations and beyond, you’ll find practical ideas, drink inspiration and thoughtful touches that prove alcohol is optional celebration is not.

Why More People Are Choosing Alcohol-Free Celebrations

Before diving into specific occasions, it’s worth understanding why alcohol-free celebrations are on the rise.

Across the UK, mindful drinking and low- and no-alcohol lifestyles are becoming mainstream. People are more aware of how alcohol affects sleep, mood, productivity and long-term health. Others simply want to be present, remember every moment and wake up feeling good the next day.

Alcohol-free celebrations offer clear benefits:

Everyone can take part, including designated drivers, pregnant guests and non-drinkers
No hangovers, regrets or fuzzy memories
A focus on connection, conversation and the moment itself
More creative freedom with drinks, food and experiences

Choosing not to drink doesn’t mean opting out of fun it often means opting into something better.

How To Make Any Alcohol-Free Celebration Feel Special

Regardless of the milestone, successful alcohol-free celebrations have a few things in common.

Focus on the Experience, Not Just the Drinks

Alcohol is often used as a shortcut to “celebration mode”. Without it, the experience itself becomes the star. Think about atmosphere, music, food, lighting, activities and shared moments.

Elevate the Drinks

Not drinking alcohol doesn’t mean drinking boring soft drinks. High-quality alcohol-free spirits, sophisticated mocktails and beautifully presented serves instantly elevate any occasion.

Use proper glassware, fresh garnishes and considered flavour combinations. A drink should feel like a treat, not an afterthought.

Make It Inclusive, Not Apologetic

Avoid framing the celebration as “alcohol-free” in a limiting way. Instead, position it as intentional, modern and welcoming. When everyone has something exciting in their glass, nobody feels like they’re missing out.

Celebrating Birthdays Without Alcohol

Birthdays are personal, joyful and often full of expectation. Whether it’s a quiet gathering or a big bash, celebrating without alcohol can feel refreshing and meaningful.

Alcohol-Free Birthday Party Ideas

Mocktail-Making Station: Let guests build their own drinks using alcohol-free spirits, fresh juices, herbs and garnishes. It becomes an activity as well as a refreshment.
Themed Celebrations: Choose a theme that isn’t centred around drinking: wellness retreat, retro games night, garden party, movie marathon or international food night.
Daytime Celebrations: Brunches, picnics, hikes or afternoon teas naturally lend themselves to alcohol-free enjoyment.

Birthday Drink Inspiration

For birthdays, think celebratory, vibrant and playful:

Alcohol-free spritzes with citrus and botanicals
Berry-based mocktails with fresh mint
Sparkling alcohol-free cocktails served in coupe or flute glasses
Zero-proof signature drinks named after the birthday person

Presentation matters. Ice, glassware and garnishes turn a simple drink into a birthday moment.

Why Alcohol-Free Birthdays Feel Better

Without alcohol, conversations are clearer, laughter is genuine and the next morning isn’t lost to recovery. Many people find that alcohol-free birthdays feel more intentional focused on who they’re with rather than how much they drink.

Alcohol-Free Anniversaries: Celebrating Connection

Anniversaries are about reflection, intimacy and shared milestones. Alcohol isn’t what makes them romantic intention is.

Romantic Ways to Celebrate Without Alcohol

Candlelit Dinner at Home: Cook a favourite meal or try a new recipe together, paired with thoughtfully chosen alcohol-free drinks.
Experience-Based Celebrations: Spa days, weekend breaks, theatre trips or nature escapes create memories that last far longer than a bottle of wine.
Recreating Your First Date: Whether it was coffee, a walk or a meal, revisiting the moment without alcohol can feel surprisingly powerful.

Alcohol-Free Drinks for Anniversaries

For anniversaries, elegance is key:

Alcohol-free botanical spirits served with tonic and citrus
Sparkling alcohol-free alternatives for toasting
Sophisticated mocktails using herbs, spices and floral notes

These drinks complement the moment rather than overpower it.

Deeper Connection Without Alcohol

Many couples find that removing alcohol allows for deeper conversation and genuine presence. There’s no dulling of emotions, no distraction just shared time and attention, which is exactly what anniversaries are meant to celebrate.

Alcohol-Free Anniversaries: Celebrating Connection

Anniversaries are about reflection, intimacy and shared milestones. Alcohol isn’t what makes them romantic intention is.

Romantic Ways to Celebrate Without Alcohol

Candlelit Dinner at Home: Cook a favourite meal or try a new recipe together, paired with thoughtfully chosen alcohol-free drinks.
Experience-Based Celebrations: Spa days, weekend breaks, theatre trips or nature escapes create memories that last far longer than a bottle of wine.
Recreating Your First Date: Whether it was coffee, a walk or a meal, revisiting the moment without alcohol can feel surprisingly powerful.

Alcohol-Free Drinks for Anniversaries

For anniversaries, elegance is key:

Alcohol-free botanical spirits served with tonic and citrus
Sparkling alcohol-free alternatives for toasting
Sophisticated mocktails using herbs, spices and floral notes

These drinks complement the moment rather than overpower it.

Deeper Connection Without Alcohol

Hosting Alcohol-Free Celebrations Without Making It “A Thing”

One common concern is how guests will react to alcohol-free events. The key is confidence and thoughtful planning.

How to Set Expectations

Use language like “signature drinks” or “crafted mocktails” rather than apologising for the lack of alcohol
Highlight the quality and creativity of the drinks
Focus on the occasion, not what’s missing

Offer Variety

Provide a range of options: sparkling drinks, still drinks, citrusy flavours, herbal notes and low-sugar alternatives. When guests have choice, satisfaction follows.

Lead by Example

When hosts are enthusiastic about alcohol-free options, guests tend to mirror that energy.

The Role of Alcohol-Free Spirits in Modern Celebrations

Alcohol-free spirits have transformed the way people celebrate. They offer complexity, depth and ritual without alcohol, making them ideal for milestones.

Benefits of alcohol-free spirits include:

Complex flavour profiles similar to traditional spirits
Suitable for cocktails and simple serves
Inclusive for all guests
No compromise on taste or presentation

For brands like ANON Drinks, alcohol-free spirits aren’t about replacing alcohol they’re about redefining celebration.

Creating New Traditions Without Alcohol

Celebrations evolve. What once felt essential can become optional, replaced by something more meaningful.

Alcohol-free milestones allow people to:

Be fully present
Remember every moment
Include everyone
Prioritise wellbeing without sacrificing joy

Over time, these celebrations often become the ones people cherish most.

Final Thoughts: Celebration Is About Meaning, Not Alcohol

Birthdays, anniversaries and graduations deserve to be celebrated with intention, creativity and connection. Alcohol may have once been the default, but it’s no longer the only or even the best option.

By choosing alcohol-free celebrations, you’re not giving something up. You’re gaining clarity, inclusivity and the freedom to design moments that truly reflect who you are and what you value.

Whether you’re raising a glass of a beautifully crafted alcohol-free spirit, sharing laughter over mocktails, or simply being present with the people who matter most, one thing remains true: The milestone is the celebration – not the alcohol.

How mindful drinking is changing Christmas traditions

Fri, 12 Dec 2025 16:03:01 GMT

How mindful drinking is changing Christmas traditions:
A look at the data

As we approach the festive season, many of us are preparing for the celebrations that come with Christmas, a time for family, friends, and of course, food and drink. But this year, the traditional festive toast is being reconsidered, with more people opting for mindful drinking.

At ANON Drinks, we’re keenly aware of how the landscape of social drinking is changing. A survey we recently commissioned has shed light on how people across the UK approach alcohol during the holidays.

When do Brits crack open their first alcoholic drink on Christmas Day?

Christmas Day is one of the most iconic occasions for indulging in festive drinks. But when do people actually begin to celebrate with alcohol? According to our survey, 31% of UK adults typically have their first drink between 1pm and 3pm, while 27% wait until late morning, between 10am and 12pm. However, a small portion of early celebrants start even earlier, with 3% cracking open a drink as early as 6am to 9am.

This shows that, while some maintain the tradition of waiting for lunch to kick off their drinking, others are embracing the day with a drink in hand much earlier.

The growing popularity of non-alcoholic drinks

While the tradition of drinking is alive and well, there's also a growing demand for non-alcoholic alternatives. Our survey found that 28% of people are already "zebra striping", alternating between alcoholic and non-alcoholic drinks during social occasions, with an additional 38% expressing they would consider doing so. This "zebra striping" trend is part of the broader shift toward a more balanced, health-conscious approach to drinking.

Furthermore, 25% of people expressed interest in trying more non-alcoholic alternatives in 2026. The primary reason for this is health consciousness, with 49% of respondents saying they are cutting back on alcohol for health reasons. Non-alcoholic alternatives provide an excellent way to maintain social participation while prioritising wellness.

Would more non-alcoholic options change Christmas drinking habits?

Our survey also delves into how the availability of exciting non-alcoholic options might influence festive drinking habits. It turns out, 22% of people said they would drink less alcohol at Christmas events if there were more non-alcoholic options available. This highlights the untapped potential for alcohol-free alternatives that don’t compromise on flavour, allowing people to celebrate without the unwanted effects of alcohol.

The changing face of Christmas drinking

In summary, while Christmas continues to be a time for indulgence, the way we drink is changing. More people are embracing mindful drinking, whether it's through alternating between alcoholic and non-alcoholic beverages or opting for delicious, non-alcoholic alternatives altogether. As we head into the festive season, it’s clear that the demand for healthier, more mindful drinking options is on the rise.

At ANON, we are proud to offer a premium range of non-alcoholic drinks that allow you to enjoy the festivities without compromising on taste. Whether you’re toasting with family, celebrating with friends, or simply looking to keep things light this Christmas, we’ve got the perfect drink for you.

Cheers to a mindful and merry Christmas!

Sober October survey reveals nearly half of UK adults are choosing non-alcoholic alternatives

Thu, 30 Oct 2025 15:10:49 GMT

Sober October survey reveals nearly half of UK adults are choosing non-alcoholic alternatives

This Sober October, the UK’s drinking culture revealed a noticeable change. Last month, we commissioned a nationwide survey looking into non-alcoholic drinking trends. The survey revealed that 46% of adults across the UK chose non-alcoholic alternatives throughout the month – a strong signal that the mindful drinking movement is no longer niche, but a powerful cultural trend reshaping how we socialise and unwind.

A culture shift in motion

For years, alcohol-free options were often considered the compromise choice – less flavour, less experience, less presence in the social setting. But now, a growing number of Brits are seeking out drinks that offer complexity, craft, and enjoyment – minus the alcohol.

Sober October provided the perfect moment to observe these changes in real time. The survey’s results show a significant shift toward more balanced, health-conscious lifestyles. And it’s not just about abstaining – it’s about elevating the non-alcoholic drinking experience to something that feels intentional and rewarding.

Gen Z: A generation redefining drinking

The biggest demographic shift came from Gen Z (ages 18–24). This group showed the most dramatic change, with 58% opting for non-alcoholic alternatives during October – up from 31% across 2022. That’s nearly a twofold increase.

Why the change? Younger drinkers are increasingly focused on mental and physical health, informed choices, and authentic experiences. For many, the idea of drinking purely out of habit or social pressure is giving way to purposeful moderation. Whether it's for wellness, productivity, or simply enjoying the moment with more clarity, Gen Z is reimagining what it means to "go for a drink."

Regional trends: A tale of two Britains

The survey also uncovered stark contrasts in regional engagement:

London leads the mindful drinking trend with 63% choosing non-alcoholic drinks
The North East follows closely with 62%
Scotland (52%), Wales (49%), and the Midlands (42%) showed strong support
At the other end of the scale, Northern Ireland (37%), Yorkshire & the Humber (33%), and the South East (29%) showed the lowest uptake

These results hint at a growing urban-rural divide in adoption, possibly driven by access to premium alcohol-free options, cultural norms, or local advocacy. Still, the shift is happening across all areas – just at different speeds.

What’s driving the change?

Participants cited several reasons for making the switch:

Health and wellness (49%) – Many respondents are seeking to improve physical and mental well-being
Greater control over drinking habits (48%) – People want to enjoy social settings without overindulgence
Avoiding drink-driving (39%) – Practical safety continues to be a major factor

One fascinating trend that emerged is the rise of ‘zebra striping’ – alternating between alcoholic and non-alcoholic drinks. This method was most popular among Gen Z, with 41% practising this approach. It reflects a broader trend towards flexible moderation, rather than binary thinking around drinking.

What this means for the Industry

This isn’t just a seasonal trend – it’s part of a long-term movement. The demand for sophisticated, alcohol-free drinks is growing.

At ANON, we’ve always believed that you shouldn’t have to choose between flavour and function. That’s why we’ve created a premium range of non-alcoholic drinks that mirror the depth and complexity of traditional cocktails – without the alcohol.

From our award-winning Bittersweet Aperitif to our seasonal favourite, English Garden, and cocktail-inspired classics like the No Groni and Spiced Cane, our drinks are crafted for those who want to sip something meaningful – whether they’re staying sober, cutting back, or just exploring alternatives.

Sober October might be over, but the mindful drinking movement is here to stay. Whether you're experimenting with moderation, cutting back, or simply want a better-tasting alcohol-free option, ANON is here to raise the bar – literally.

'Summer Cocktail' Launched on Ocado.com

Mon, 12 May 2025 13:51:28 GMT

‘Summer Cocktail’ launches

Premium no and low brand launches ‘Summer Cocktail’ on Ocado.com as 1 in 5 Gen Z cut back on drinking

With demand for non-alcoholic drinks continuing to rise – particularly among younger consumers – ANON is launching its premium alcohol-free ‘Summer Cocktail’ on Ocado.com, the world’s largest dedicated online supermarket.

With 20%* of Gen Z drinkers choosing to go alcohol-free, the move meets growing demand for mindful choices that don’t compromise on taste. Tapping into this shift, ANON’s new flavour – English Garden, a refreshing blend of strawberry, cucumber and mint – is now live and available to purchase online.

Born from parent company Alfresco - renowned for crafting premium soft drinks for notable UK restaurants including Pret a Manger - ANON is building a strong reputation for its dedication to quality and flavour. Specialising in alcohol-free versions of classic drinks such as the ‘Nogroni’ (Negroni) and ‘Spiced Cane’ (Spiced Rum), it has developed a standout portfolio that’s earning industry recognition.

Commenting on the new partnership, Julian Ebbutt, ANON’s managing director, said:

“ Our launch with Ocado.com marks a really exciting chapter for us. As more people embrace mindful drinking, we’re committed to making it easier for them to enjoy great tasting, alcohol-free options at home, the pub, or over dinner – wherever and however they choose to unwind. Ocado is a natural partner for us, its reach and reputation for quality mean we can bring our drinks to people nationwide. ”

ANON’s commitment to crafting great tasting beverages has been praised with multiple awards, including a win in the Cold Beverages category at The Caterer’s Supplier Awards for its Bittersweet Aperitif. English Garden also secured a bronze medal at both the London Spirit Awards and the Farm Shop and Deli Product Awards.

Shauna Clark Fitzpatrick, Buying Manager at Ocado Retail, said: “We’re delighted to be launching ANON on Ocado.com, giving our customers even more choice than ever before. Over the past couple of years, we’ve seen a growing interest in low- and no-alcohol options, so bringing ANON on board feels both timely and natural. We’re excited to hear what our customers think.”

In celebration of its 4th anniversary, ANON recently announced a nationwide competition to find its next standout flavour, a move that reflects the brand’s ongoing commitment to listening to its customers. The winning idea will be developed into a new alcohol-free release, with the creator also receiving a year’s supply of ANON Drinks.

To find out more about ANON, visit https://www.anondrinks.com/

To enter its competition, send submissions to julian@alfresco.co.uk

The Rise of Non-Alcoholic Drinks: A Trend Here to Stay

Tue, 11 Feb 2025 12:03:15 GMT

The Rise of Non-Alcoholic Drinks: A Trend Here to Stay

The beverage industry has witnessed a remarkable shift in recent years as non-alcoholic drinks gain traction among consumers worldwide. This burgeoning trend shows no signs of slowing down, from sophisticated mocktails to alcohol-free versions of spirits and beers. But what drives this movement, and why is it likely to stay? Let’s explore.

Why Are Non-Alcoholic Drinks Becoming Popular?

Non-alcoholic drinks are capturing attention as people seek healthier, more inclusive, and mindful drinking options. These beverages have improved flavours and quality and cater to diverse preferences and lifestyles.

Health and Wellness Consciousness: Modern consumers increasingly prioritise their health, seeking options that align with healthier lifestyles. Non-alcoholic beverages allow people to enjoy the social aspects of drinking without the adverse effects of alcohol.
Mindful Drinking Movement: The rise of mindful drinking—choosing to drink less or abstain entirely—has spurred demand for alcohol-free alternatives. Campaigns like Dry January and Sober October highlight this growing cultural shift.
Inclusivity in Social Settings: Non-alcoholic drinks ensure that everyone, regardless of their preferences or dietary restrictions, feels included. This inclusivity is especially appealing at events, bars, and restaurants.
Advancements in Taste and Quality: Innovations in beverage production mean non-alcoholic drinks no longer compromise on taste. Brands are crafting complex flavour profiles that rival their alcoholic counterparts.

Types of Non-Alcoholic Drinks

From alcohol-free spirits to innovative mocktails, non-alcoholic drinks now encompass a wide range of options. These beverages provide authentic taste experiences for every occasion.

Non-Alcoholic Spirits: Alcohol-free spirits, such as gin, rum, and whisky alternatives, replicate the flavour and essence of traditional spirits. They’re perfect for creating sophisticated cocktails without alcohol.
Alcohol-Free Beers and Wines: Once considered inferior, alcohol-free beers and wines have seen massive improvements in quality. They now offer authentic taste experiences.
Mocktails: Mocktails are artfully crafted beverages made without alcohol. From fruity concoctions to herbaceous blends, they’re a creative way to enjoy a night out.
Functional Beverages: Drinks infused with adaptogens, nootropics, and other wellness ingredients offer relaxation or focus without alcohol. These beverages cater to health-conscious consumers looking for added benefits..

The Market Growth of Non-Alcoholic Drinks

The non-alcoholic drinks market is experiencing unprecedented growth, reflecting the changing preferences of modern consumers. Recent industry reports reveal that this sector will reach billions in global revenue within the next decade. Factors driving this surge include a heightened focus on health and wellness, the growing acceptance of alcohol-free lifestyles, and advancements in product innovation.

A Shift in Consumer Demand

The increasing popularity of non-alcoholic beverages is not limited to specific demographics. While younger generations, such as Millennials and Gen Z, lead the charge due to their health-conscious attitudes, older consumers also embrace these options for their sophisticated flavours and lower health risks.

The Role of Innovation

Technological advancements in beverage production have played a significant role in this growth. Brands are using cutting-edge techniques to replicate the complex flavour profiles of traditional alcoholic drinks, ensuring that consumers don’t have to compromise on taste or quality.

Expansion Across Markets

Non-alcoholic drinks are no longer confined to niche markets. Major retailers, bars, and restaurants recognise and incorporate their profitability into their offerings. This mainstream acceptance further accelerates market expansion.

With these dynamics in place, the future of non-alcoholic drinks appears promising, firmly establishing them as a lasting trend rather than a fleeting fad.

How Bars and Restaurants Are Embracing the Trend

Bars and restaurants are adapting to the demand for non-alcoholic drinks by introducing innovative menus and premium alcohol-free options. These changes make socialising more inclusive and enjoyable for all.

Dedicated Alcohol-Free Menus: Many establishments now offer dedicated menus for non-alcoholic drinks, ensuring a variety of options for their patrons..
Premium Non-Alcoholic Options: High-end bars and restaurants are investing in premium alcohol-free products, recognising the demand for quality and sophistication.
Creative Pairings: Non-alcoholic drinks are paired with gourmet meals, showcasing their versatility and enhancing the dining experience.

Tips for Enjoying Non-Alcoholic Drinks

Enjoying non-alcoholic drinks is all about exploration and creativity. By pairing them with food or experimenting with flavours, you can craft experiences as satisfying as those with traditional drinks.

Experiment with Flavours: Try different brands and styles to discover your favourites.
Pair with Food: Non-alcoholic drinks complement meals just as well as their alcoholic counterparts.
Get Creative: Use non-alcoholic spirits and mixers to craft your own unique beverages.

Conclusion:

The rise of non-alcoholic drinks is not just a passing fad—it reflects changing consumer values and lifestyles. As the industry continues to innovate and cater to diverse tastes, non-alcoholic beverages are carving out a permanent place in our social and culinary landscapes. Whether you abstain, cut back, or simply explore new options, the world of non-alcoholic drinks offers something for everyone.

Julian Ebbutt

ANON Drinks Feb 2025

Why Gen Z is Growing Up Alcohol-Free: The Rise of Low and No-Alcoholic Brands

Mon, 21 Oct 2024 10:51:57 GMT

Why Gen Z is Growing Up Alcohol-Free: The Rise of Low and No-Alcoholic Brands

Over the past two decades, the drinking habits of younger generations have shifted dramatically. Gen Z, in particular, is leading the charge towards a more health-conscious and mindful lifestyle, with a growing number of young people choosing to drink less or avoid alcohol altogether. This shift has contributed to the ever-increasing demand for low- and non-alcoholic beverages, reflecting a broader cultural change that prioritises well-being over intoxication and social conformity.

The Decline in Youth Drinking

Statistics show a significant decline in alcohol consumption among young people compared to 20 years ago. In the UK, a 2019 study revealed that 26% of 16-to-25-year-olds were teetotal, the highest percentage among any age group. Similarly, in the US and Australia, young adults drink less frequently and in smaller quantities than previous generations. This shift is not a fleeting trend but a widespread movement across many high-income countries, with Gen Z setting new standards for a healthier lifestyle.

More recent data from 2023 shows that this trend continues, with reports highlighting an even more significant number of Gen Zers in developed countries embracing an alcohol-free lifestyle. According to an IWSR Drinks Market Analysis survey, non-alcoholic drinks are becoming mainstream in bars, supermarkets, and even at home, with 31% projected growth by 2024 across significant markets.

Why Are Gen Zers Drinking Less?

Several factors are contributing to the reduced alcohol consumption among Gen Z:

Health Consciousness: A heightened awareness of the health risks associated with drinking is one of the primary reasons Gen Z is moving away from alcohol. With access to more information through the internet and social media, this generation is highly educated about the harmful effects alcohol can have on their physical and mental well-being. Many Gen Zers view alcohol as something that can increase vulnerability, anxiety or even lead to addiction, prompting them to reconsider their relationship with drinking.
Mental Health Awareness: Young people today are more open about mental health issues, such as anxiety and depression. For many, alcohol is seen as a potential trigger for these conditions. Gen Z prefers to protect their mental well-being, often associating alcohol with negative emotional states, which has led to a rise in the popularity of alcohol-free socialising.
Social Media and Image: The social media landscape is crucial in shaping Gen Z's attitudes toward alcohol. With the risk of drunken behaviour being caught on camera and shared online, Gen Z is highly conscious of their brand and public perception. This has made excessive drinking less appealing, as young people prefer to remain in control during social events.
Financial Pressures: Gen Z has grown up during rising living costs, student debt, and economic uncertainty. For many, alcohol is seen as an unnecessary expense, especially when compared to healthier, cheaper alternatives. This is prompting young people to prioritise activities that don’t involve heavy spending on drinks, choosing more enriching experiences that fit into their budget and lifestyle.

The Rise of Low and No-Alcoholic Drinks

The rise of alcohol-free spirits is not just about personal health and well-being; it is also a social trend that is gaining momentum around the world. More and more people are opting for alcohol-free options when socialising, whether it's at a bar, restaurant, or social gathering. This shift in social norms is creating a more inclusive and accepting environment for individuals who choose not to drink alcohol.

Alcohol-free spirits also provide an opportunity for individuals to explore their creativity and experiment with new flavours and ingredients. Whether it's hosting a alcohol-free cocktail party, creating a signature alcohol-free drink for a special occasion, or simply trying out a new alcohol-free spirit, these beverages offer a world of possibilities.

The future of the alcohol-free spirits market

As fewer young people embrace alcohol, the beverage industry is adapting to meet their changing preferences. Low- and non-alcoholic drinks have surged in popularity, offering an appealing alternative for those who want to socialise without the side effects of alcohol. According to IWSR Drinks Market Analysis , the global consumption of no and low-alcohol drinks is projected to grow by over 31% by 2024 , driven by Gen Z’s demand for healthier choices.

This shift has led to innovation in the drinks industry, with bars and restaurants offering a wider range of alcohol-free cocktails, mocktails, and premium non-alcoholic spirits. The days of teetotallers feeling left out at social events are over, as these new products reflect a broader cultural shift towards inclusivity and mindful drinking.

Societal Impact: A New Drinking Culture

The shift away from alcohol is creating a ripple effect across industries. Hospitality, nightlife, and events adapt to this new, sober-curious generation. Many social activities, from concerts to brunches, are now designed with alcohol-free options in mind. Social venues are becoming more creative, adding experiences such as live entertainment, immersive games, and wellness activities to replace alcohol as the focal point.

This transformation reflects a broader change in societal norms. For Gen Z, socialising is not just about drinking, but about making meaningful connections and experiences. The rise of alcohol-free drinks also ties into more significant trends in wellness, sustainability, and mental health, where moderation and balance are celebrated.

The Future of Drinking: Quality Over Quantity

For Gen Z, drinking is no longer about getting drunk but about quality experiences. When they do choose to drink, they often opt for premium products like craft cocktails, hard seltzers, and drinks with lower alcohol content. This shift in attitude creates demand for brands that align with their health, sustainability, and conscious consumption values.

In a world where wellness is front and centre, the alcohol industry must continue to evolve. Brands that embrace this change and offer exciting, high-quality alternatives to traditional alcoholic beverages are set to thrive in the coming years. Consumers are also becoming more discerning, seeking products that fit into their healthier lifestyles while offering enjoyable flavours and social experiences.

Conclusion: Embracing a sober revolution

Gen Z is leading a new era of drinking habits, one that prioritises health, mindfulness, and moderation. As young people increasingly turn away from alcohol, the demand for low and no-alcohol brands will only grow. This trend is not just a passing phase but a reflection of a more profound cultural shift that will shape the future of the beverage industry for years to come.

By staying attuned to these preferences and offering products that cater to this alcohol-free lifestyle, brands can meet the needs of a generation that values well-being, sustainability, and conscious choices.

Julian Ebbutt

ANON Drinks Oct 2024

ANON Drinks Featured on ITV’s Love Your Weekend Christmas Special!

Mon, 21 Oct 2024 09:08:21 GMT

ANON Drinks Featured on ITV’s Love Your Weekend Christmas Special!

We’re thrilled that ANON Drinks was proudly featured on ITV’s Love Your Weekend Christmas Special on Christmas Eve, December 24, 2023! Hosted by the beloved Alan Titchmarsh, the episode was packed with festive cheer, and our seasonal drink took centre stage.

How It Happened

We were approached by Love Your Weekend’s drinks expert, who was looking for unique, seasonal beverages to showcase on their special Christmas episode. Naturally, we sent in ANON Drinks, which made a sparkling impression!

Celebrity Guests and Festive Fun

The Christmas special featured some incredible guests: Jane Asher, Jason Donovan, and Brian Conley. They all tasted ANON Drinks, and we're delighted to report that they loved it! Alan Titchmarsh and the panel praised the festive flavours, making it the perfect drink for the holiday season.

The Impact

Being featured on national television was an incredible moment for ANON Drinks. Not only did we gain valuable exposure, but shortly after the show aired, we saw a spike in website visitors and orders. It was a wonderful way to round off 2023!

Watch the Episode

If you missed the live airing, you can catch up on all the festive fun and see ANON Drinks in action by watching the clip below:

We hope you enjoy watching it as much as we enjoyed being a part of this special Christmas celebration. The full episode can be found on ITV-X with this link . Stay tuned for more exciting updates from ANON Drinks!

Alternative Excellence - Interview from The Hotel Magazine

Tue, 17 Sep 2024 09:01:32 GMT

Alternative Excellence

In this exclusive interview, we sit down with Julian Ebbutt, Managing Director at ANON Drinks, to learn more about their innovative range of non-alcoholic spirits and how they can enhance a hotel’s beverage offering. ANON Drinks is committed to providing high-quality, alcohol-free alternatives that allow customers to enjoy their favourite drinks without compromise. From their unique seasonal creations, like the Christmas Pudding Spirit, to their year-round best-sellers, ANON offers an array of options that can elevate a hotel’s bar experience while meeting the growing demand for mindful drinking choices.

Introduce us to ANON as a brand and what you strive to achieve.

Our aim is to create a range of drinks, which offer a great, tasty alternative to their alcoholic equivalent. We passionately believe that the customer should be given the choice and ability to moderate/reduce their alcohol intake and by offering these spirits that are designed to be served and enjoyed in the same way as their alcoholic counterpart, hotels, restaurants and bars will certainly see the benefits.

The Christmas Pudding Spirit sounds delicious, can you tell us about this?

We felt we wanted a range of drinks to suit all of the seasons and worked hard to develop our Spiced Cane to be a winter favourite. Our Christmas Pudding spirit is based on our Spiced Cane with the additional flavours of winter fruits and warming spice notes and available as a festive special/limited edition from November until the end of January, to ensure it can still be enjoyed through the ever-popular Dry January!

How would you serve the Christmas Pudding Spirit in a hotel bar? Tell us about glass choice, mixer and garnishes.

We would serve it in many different ways: it works really well as a ‘mulled’ drink with either warm apple juice or warm red wine in a thick, warmed glass/tumbler with a slice of apple and/or a stick of cinnamon. Alternatively, it makes a great mixer with a shot of cold brew espresso and topped with lightly whipped double cream to make a beautiful Christmas cocktail – best served in a classic martini glass.

Why is it important for hotel bars to offer seasonal drinks offerings?

I think hotels should consider their non-alcoholic offering throughout the year. Increasingly people are looking to reduce or moderate their alcohol intake for multiple reasons, whether it be health, religion, fitness, pregnancy, driving etc. and hotels that offer a great range of non-alcoholic alternatives will certainly see the benefits and will find they will see an increase in average spend and profits.

Tell us about your best-selling products and how these can fit into a hotel bar?

We offer a range of five award-winning non-alcoholic spirits which are each designed to mimic their alcoholic equivalent - Bittersweet Aperitif, think Aperol, English Garden, think Pimms, Spiced Cane think rum, No Groni, think Negroni and Christmas Pudding think spiced rum - so they should easily fit into any hotel bar offering, appealing to the discerning drinker.

The Perfect Alcohol-Free Wedding: Tips and Tricks

Thu, 08 Aug 2024 14:17:46 GMT

The Perfect Alcohol-Free (or moderated) Wedding: Tips and Tricks

Weddings are a time of celebration, love, and togetherness. While traditionally, alcohol has played a significant role in these celebrations, more couples are choosing to host alcohol-free weddings or at least offer great non alcoholic options.

Whether for health reasons, personal preferences, or to ensure all guests feel included, alcohol-free weddings can be just as joyful and memorable. In this guide, we'll explore the importance of alcohol-free options for weddings, provide planning tips, share delicious drink recipes, and encourage you to experience the benefits of hosting an alcohol-free celebration and also having great alcohol-free alternatives for those that want them.

The Importance of Alcohol-Free Options for Weddings

Offering alcohol-free options at weddings is crucial for several reasons. First and foremost, it ensures that all guests, regardless of their age, health, or personal beliefs, can enjoy the celebration without feeling left out. Alcohol-free weddings also promote a safer environment, reducing the risk of overindulgence and potential accidents. Additionally, these events often foster deeper, more meaningful interactions among guests, free from the influence of alcohol.

Planning Tips for an Alcohol-Free (or moderated) Wedding

Planning an alcohol-free (or moderated) wedding requires thoughtful consideration and creativity to ensure the celebration is engaging and enjoyable for everyone. Here are some tips to help you plan a successful alcohol-free wedding:

1. Communicate Your Choice

Inform your guests in advance that your wedding will have great alcohol free options. This allows them to set their expectations accordingly and understand the reasoning behind your decision. You can mention it in your invitations or on your wedding website.

2. Offer a Variety of Non-Alcoholic Wedding Drinks

Provide a diverse selection of non-alcoholic wedding drinks to cater to different tastes. This can include alcohol-free spirits, non-alcoholic cocktails, and refreshing mocktails. Ensure the presentation is elegant and appealing, making the drinks feel just as special as their alcoholic counterparts.

3. Pair Drinks with Complementary Food

Pairing your non-alcoholic drinks with delicious food can enhance the overall experience. Choose appetisers, main courses, and desserts that complement the flavours of your alcohol-free beverages. Consider hiring a caterer who specialises in alcohol-free events or is willing to experiment with unique pairings.

4. Create a Signature Non-Alcoholic Cocktail

Design a signature non-alcoholic cocktail for your wedding that reflects your personality and theme. This special drink can be served during the reception and can also be a fun conversation starter for your guests.

5. Provide Entertainment and Activities

Keep your guests entertained with activities and games that don’t rely on alcohol. Consider options like lawn games, photo booths, live music, or interactive performances to keep the energy high and the celebration lively.

Drink Recipes for Non-Alcoholic Party Drinks at Weddings

Here are a few key recipes for non-alcoholic cocktails that are perfect for weddings:

English Garden Royale

This offers the perfect summer garden drink, combining ANON English Garden with any non-alcoholic (or alcohol liberated) sparkling wine to really get the party flowing

Sparkling Raspberry Lemonade

A delightful and refreshing drink, perfect for a summer wedding. This sparkling raspberry lemonade combines the tartness of raspberries with the zing of lemon, creating a drink that's both invigorating and elegant.

Virgin Mojito

A classic favourite, the virgin mojito is a refreshing blend of mint and lime, making it a perfect choice for a sophisticated, alcohol-free wedding drink. This mocktail is both cooling and revitalising.

Non-Alcoholic Sangria

This vibrant and fruity non-alcoholic sangria is perfect for adding a splash of colour and flavour to your wedding. It's a delightful mix of fresh fruits and juices, creating a drink that's as beautiful as it is delicious.

Conclusion:

Hosting an alcohol-free (or moderated) wedding is a wonderful way to celebrate love and unity while ensuring all guests feel included and safe. With a bit of planning and creativity, your wedding can be just as festive and memorable as any other celebration. Embrace the opportunity to showcase delicious non-alcoholic cocktails and create a welcoming environment for everyone. By offering great alcohol-free options, you'll experience the numerous benefits and set a positive example for future celebrations. Cheers to a beautiful, joyful, and alcohol-free wedding!

Julian Ebbutt

ANON Drinks August 2024

How to Make Delicious Non-Alcoholic Classic Cocktails

Tue, 23 Jul 2024 16:21:07 GMT

How to Make Delicious Non-Alcoholic Classic Cocktails

Non-alcoholic cocktails, or mocktails, are becoming increasingly popular as more people seek healthier or alcohol-free alternatives without sacrificing the pleasure of a well-made drink. These beverages provide all the flavours and experiences of their alcoholic counterparts, making them perfect for any occasion. In this article, we’ll explore how to make some delicious non-alcoholic classic cocktails that will impress your guests and satisfy your taste buds.

Non-Alcoholic Cocktails Recipes

Aperol

A refreshing and sophisticated non-alcoholic version of the classic Aperol cocktail. It combines the complex and developed palate profile of the Bittersweet Aperitif with hints of orange, citrus, and herbs.

NoGroni

A delightful, alcohol-free twist on the classic Negroni, retaining its distinctive bittersweet flavours.

Classic English Garden

This non-alcoholic Pimms alternative is perfect for a sun-kissed summer afternoon. It features a blend of classic summer fruits and refreshing flavours.

Helles-ITO

A refreshing beer-based cocktail with a minty twist, perfect for a summer day. The Spiced Cane and lime cordial blend harmoniously with Bavarian Helles Lager.

Spiced 'Pina' Colada

A tropical, creamy drink that brings together the flavours of pineapple juice, Spiced Cane, and coconut cream. Perfect for a tropical escape at home.

For more recipes and details, visit the ANON Drinks Recipes Page .

Serving Suggestions

To elevate the presentation and enjoyment of these non-alcoholic cocktails, consider the following tips:

Glassware: Use appropriate glassware for each drink to enhance its aesthetic appeal.
Garnishes: Fresh fruits, herbs, and colourful garnishes can add visual appeal and a burst of flavour.
Ice: Use large, clear ice cubes to keep the drink cool without diluting the flavours too quickly.
Presentation: Serve the drinks with stylish straws or stirrers to add a touch of eleganc e.

Conclusion:

Non-alcoholic classic cocktails are a fantastic way to enjoy the flavours and sophistication of traditional cocktails without alcohol. Whether you’re hosting a party or simply enjoying a relaxing evening, these mocktails are sure to delight. Try out these recipes and discover the joy of a delicious, alcohol-free cocktail experience. Cheers to healthier, enjoyable drinking!

Julian Ebbutt

ANON Drinks July 2024

To find our fantastic range of non alcoholic spirits on Amazon then do visit our shop:

If you do want to see our products in ‘real life’ then we do recommend a visit to the Club Soda tasting rooms in the heart of London or the fabulous Corn Hall Cellars in Cirencester.

Or visit one of our fantastic venues who are proudly serving our drinks.

The best way to find your favourite non alcoholic spirits

Tue, 02 Apr 2024 14:21:59 GMT

The best way to find your favourite non alcoholic spirits.

Drinks consumption has been undergoing a significant shift in recent times, with more people opting for non-alcoholic alternatives. Whether driven by health concerns, lifestyle choices, or simply a desire for variety, the market for non-alcoholic spirits has been rapidly expanding.

For those seeking a sophisticated drink minus the buzz, these innovative concoctions offer an exciting alternative. But where to find the best selection and value?

The Rise of Non-Alcoholic Spirits

Non-alcoholic spirits offer consumers the opportunity to enjoy the complex flavours and experience of traditional spirits without the alcohol content. From botanical blends reminiscent of gin to alcohol-free alternatives to almost every full strength spirit, the variety available is vast and continually growing. This expansion is driven by a combination of factors, including an increasing focus on health and wellness, a growing demand for premium non-alcoholic options, and the desire for inclusive social experiences.

Exploring Non-Alcoholic Spirits on Amazon Prime

Amazon Prime, with its unparalleled reach and convenience, has become a go-to platform for discovering and purchasing non-alcoholic spirits. The platform boasts an extensive selection of products from both well-known brands and emerging players in the market. What sets Amazon Prime apart are the exclusive deals and discounts available, making it a cost-effective way to explore new offerings without breaking the bank.

One of the standout features of Amazon Prime is the ability to uncover hidden gems and special offers that may not be readily available elsewhere. Whether it's a limited-time promotion, a bundle deal, or a product from a lesser-known brand, Prime members have access to a treasure trove of options that can't be found in brick-and-mortar stores. Additionally, the transparency provided by customer reviews and ratings helps guide purchasing decisions, ensuring that shoppers can make informed choices based on the experiences of others.

The Advantages of Buying Non-Alcoholic Spirits Online

When it comes to purchasing non-alcoholic spirits, buying online offers several distinct advantages. Firstly, the convenience and accessibility of online shopping allow consumers to browse and purchase from the comfort of their own homes, eliminating the need to travel to physical stores. With next day shipping options, products can be delivered straight to the doorstep, saving time and effort.

Moreover, the extensive variety of products available online far surpasses what can be found in most brick-and-mortar stores. This wide selection ensures that consumers have access to a diverse range of options, including niche products and international brands that may not be available locally.

Online vs. Brick-and-mortar Stores: Weighing the Options

While brick-and-mortar stores offer the benefit of immediate gratification and personalised recommendations from knowledgeable salespeople, there are distinct advantages to shopping online:

Selection: The sheer variety of non-alcoholic spirits available online dwarfs what you'll typically find in a single store.

Competitive Prices: With a little searching, you can often find better deals online thanks to discounts and sales.

Convenience: Shopping from the comfort of your sofa, with easy comparison tools and readily available reviews.

Considerations When Choosing Between Online and In-Store Purchases

While the benefits of purchasing non-alcoholic spirits online are clear, it's essential to consider the pros and cons compared to buying from brick-and-mortar stores. Online shopping offers unparalleled convenience and access to a broader range of products, but it lacks the ability to physically inspect (and often sometimes taste) products before purchase. Additionally, delays in shipping and delivery may occur.

On the other hand, brick-and-mortar stores provide the opportunity to see and touch products before purchasing, as well as the instant gratification of taking them home immediately. However, the selection may be limited compared to online retailers, and prices may be higher due to overhead costs. Ultimately, the choice between online and in-store purchases depends on individual preferences and priorities.

Conclusion: Prime Deals Await

Shopping online offers a convenient and cost-effective way to explore the world of non-alcoholic spirits, with exclusive deals and hidden gems waiting to be discovered. Whether you're a seasoned aficionado or a curious newcomer, buying online unlocks access to a treasure trove of options that cater to every palate and preference. So why wait? Dive online now and uncover the best deals on non-alcoholic spirits today.

Cheers to a new era of beverage exploration!

Julian Ebbutt

ANON Drinks April 2024

To find our fantastic range of non alcoholic spirits on Amazon then do visit our shop:

If you do want to see our products in ‘real life’ then we do recommend a visit to the Club Soda tasting rooms in the heart of London or the fabulous Corn Hall Cellars in Cirencester.

Or visit one of our fantastic venues who are proudly serving our drinks.

The Sober Revolution: Embracing the Trend of Alcohol-Free Spirits

Mon, 07 Aug 2023 18:13:15 GMT

The Sober Revolution:
Embracing the Trend of Alcohol-Free Spirits

In a world where the pursuit of health and wellness has become a top priority, a new trend is emerging that challenges the traditional norms of socialising and indulging. The sober revolution is here, and it's shaking up the way we think about alcohol.

With an increasing number of people embracing a sober lifestyle, the demand for alcohol-free spirits is on the rise. Gone are the days when non-drinkers were limited to sipping on soda water or fruit juice while their friends enjoyed a cocktail. Now, they can join in the fun with a wide range of alcohol-free spirits that mimic the flavors and aromas of their alcoholic counterparts. From botanical-infused gins to no & low rums, these innovative beverages are proving that you don't need alcohol to have a good time. So, whether you're sober curious, on a health kick, or simply looking for an exciting alternative to traditional spirits, it's time to embrace the sober revolution and discover the world of alcohol-free spirits.

The rise of the alcohol-free movement

In recent years, there has been a significant shift in societal attitudes towards alcohol. More and more people are recognising the negative impact excessive drinking can have on their physical and mental well-being. This has led to the rise of the alcohol-free movement, a global phenomenon that promotes a healthier and more mindful approach to drinking. The movement encompasses a wide range of individuals, from those who have chosen to give up alcohol completely to those who are simply cutting back. One of the key drivers of this movement is the growing popularity of alcohol-free spirits.

Alcohol-free spirits offer a unique solution for those who want to enjoy the social aspects of drinking without the negative effects of alcohol. These beverages are carefully crafted to replicate the taste, aroma, and experience of traditional spirits, but without the alcohol content. They are made using a combination of botanicals, herbs, and other natural ingredients, which are carefully distilled to create a complex and flavourful drink. The result is a beverage that looks, smells, and tastes like the real thing, but without the hangover or the risk of addiction.

Understanding the concept of alcohol-free spirits

Alcohol-free spirits are not just a passing fad; they are a legitimate and exciting category in the world of beverages. Unlike traditional spirits, which are made through the fermentation and distillation of grains, fruits, or other ingredients, alcohol-free spirits are created using a variety of innovative techniques. These can include steam distillation, vacuum distillation, or the extraction of essential oils and flavours from botanicals.

The goal of alcohol-free spirits is to provide a satisfying and enjoyable drinking experience for those who choose not to consume alcohol. They offer a wide range of flavours and profiles, from the classic juniper-forward taste of gin to the smoky notes of whiskey. Some alcohol-free spirits even mimic the burn and warmth of alcohol, thanks to the addition of natural extracts and spices. With a growing number of distilleries and beverage companies investing in alcohol-free options, the quality and variety of these spirits continue to improve.

Benefits of embracing alcohol-free spirits

Embracing alcohol-free spirits comes with a multitude of benefits. Firstly, it allows individuals to enjoy the social aspects of drinking without the negative effects of alcohol. Whether it's a night out with friends, a celebratory toast, or a romantic dinner, alcohol-free spirits provide a sophisticated and enjoyable alternative.

Furthermore, alcohol-free spirits offer a healthier option for those who are mindful of their alcohol consumption. They are generally low in calories and free from the harmful effects associated with excessive drinking. This makes them an ideal choice for individuals on a health kick or those who are trying to lose weight.

Another significant benefit of alcohol-free spirits is their versatility in mixology. With the right ingredients and techniques, it is possible to create delicious and complex alcohol-free cocktails that rival their alcoholic counterparts. From a refreshing alcohol-free mojito to a sophisticated alcohol-free martini, the possibilities are endless.

Exploring the variety of alcohol-free spirits available

The world of alcohol-free spirits is vast and diverse, offering a wide range of options to suit every palate and occasion. One of the most popular choices is alcohol-free gin. These gins are crafted using a combination of botanicals, such as juniper, coriander, and citrus, to create a complex and aromatic drink. They can be enjoyed simply over ice with a splash of tonic water or used as the base for a variety of alcohol-free cocktails.

For those who prefer something a little sweeter, non-alcoholic rum, is an excellent choice. These spirits are made using a blend of spices, sugar, and other natural ingredients, resulting in a drink that closely resembles the taste of traditional rum. They can be enjoyed straight, mixed with cola or fruit juice, or used in a variety of alcohol-free tropical cocktails.

Mixology and creating delicious alcohol-free cocktails

Mixology is not just reserved for alcoholic beverages. With the rise of alcohol-free spirits, mixologists around the world are getting creative and developing innovative alcohol-free cocktails and mocktails that are just as flavourful and satisfying as their alcoholic counterparts. These cocktails combine a variety of ingredients, including alcohol-free spirits, fresh fruits, herbs, and spices, to create complex and delicious drinks.

One popular alcohol-free cocktail is the alcohol-free mojito. Made with alcohol-free rum, lime juice, fresh mint leaves, and a splash of soda water, this refreshing drink is perfect for hot summer days or a night out with friends.

Mixology with alcohol-free spirits is not limited to classic cocktails. Mixologists are constantly experimenting with new flavors and techniques to create unique and exciting alcohol-free concoctions. From alcohol-free espresso martinis to alcohol-free negronis, there is a world of possibilities to explore.

The health benefits of choosing alcohol-free options

Choosing alcohol-free spirits offers a range of health benefits. Firstly, they are typically lower in calories compared to their alcoholic counterparts. This makes them an excellent choice for individuals who are conscious of their calorie intake or are trying to maintain a healthy weight. Additionally, alcohol-free spirits do not contain any alcohol, eliminating the negative effects associated with excessive drinking, such as liver damage, impaired judgment, and addiction.

Alcohol-free spirits also provide an opportunity to reduce the risk of alcohol-related health issues. Excessive alcohol consumption has been linked to various health problems, including heart disease, liver disease, and certain types of cancer. By opting for alcohol-free options, individuals can enjoy the social aspects of drinking while minimising their exposure to these risks.

Furthermore, alcohol-free spirits are often made using natural ingredients and botanicals, which can provide additional health benefits. Many botanicals have antioxidant and anti-inflammatory properties, which can support overall health and well-being. For example, juniper berries, a key ingredient in gin, have been used for centuries to aid digestion and reduce inflammation.

Alcohol-free spirits as a social trend

The future of the alcohol-free spirits market

The alcohol-free spirits market is experiencing significant growth and shows no signs of slowing down. As more individuals embrace a sober lifestyle or choose to cut back on their alcohol consumption, the demand for alcohol-free options will continue to rise. This presents an exciting opportunity for distilleries and beverage companies to innovate and develop new and exciting alcohol-free spirits.

The future of the alcohol-free spirits market is likely to include a broader range of flavours, profiles, and styles. Distillers will continue to experiment with different botanicals, herbs, and spices to create unique and complex alcohol-free spirits. Additionally, advancements in technology and production techniques will further enhance the quality and authenticity of these beverages.

Where to find and purchase alcohol-free spirits

Non Alcoholic spirits are becoming increasingly accessible and can be found in a variety of establishments, from specialty stores to online retailers. Many bars and restaurants now offer a selection of alcohol-free options on their menus, allowing individuals to enjoy a night out without compromising their sobriety or health goals.

For those who prefer to enjoy non alcoholic spirits in the comfort of their own homes, online retailers offer a wide selection of options. These retailers often have a curated collection of alcohol-free spirits, making it easy to find the perfect beverage for any occasion. Additionally, many distilleries and beverage companies have their own online stores, where individuals can purchase these products directly from the source .

Our range includes a

Conclusion: Embracing a sober revolution

The sober revolution is not just a passing trend; it is a movement that is reshaping the way we think about alcohol and socialising. With an increasing number of individuals choosing to embrace a sober lifestyle, the demand for alcohol-free spirits is on the rise. These innovative beverages offer a wide range of flavours and profiles, allowing individuals to enjoy the social aspects of drinking without the negative effects of alcohol.

Whether you're sober curious, on a health kick, or simply looking for an exciting alternative to traditional spirits, it's time to embrace the sober revolution and discover the world of alcohol-free spirits. From alcohol-free gin to rum and mocktails, there is a beverage to suit every palate and occasion. So, raise a glass and toast to a new era of drinking, one that celebrates health, wellness, and the joy of being sober. Cheers!

Julian Ebbutt

ANON Drinks Aug 2023

Why Alcohol Free/Non Alcoholic drinks are often as expensive as the alcoholic version

Tue, 01 Aug 2023 10:34:26 GMT

Why Alcohol Free/Non Alcoholic drinks are often as expensive as the alcoholic version

In recent years, we've witnessed an exciting surge in popularity for alcohol-free (AF) beverages. With more and more people embracing a sober curious lifestyle or choosing to moderate their alcohol intake, the AF drinks market has blossomed, offering a variety of options that mimic the taste and complexity of their alcoholic counterparts.

However, a common question often arises – why do these drinks cost as much as, and sometimes even more than, their boozy equivalents? The question is understandable. After all, without the 'taxable' component, i.e., alcohol, shouldn't these drinks be cheaper?

The answer is not that simple, and the reasons behind the pricing of these drinks are multifaceted, involving factors from production costs to economies of scale.

Understanding the Alcohol Free Drink Production Process

Firstly, it's important to clarify that the production of AF beverages is not as straightforward as simply removing alcohol from the equation. The process is complex and involves creating a drink that can mimic the texture, mouthfeel, and taste of its alcoholic counterpart without the 'buzz'. This demands a careful selection of ingredients and a meticulously crafted process, which at ANON Drinks, we are passionate about. Often in the alcoholic version it is easier to and cheaper to have alcohol in, as the flavours are imparted during the distillation process. In many AF versions they are produced in the same way with the additional process of alcohol being removed after.

Our journey to creating each bottle of Alcohol Free drink begins with sourcing the right ingredients. We aim for natural flavourings and extracts that can help us achieve a rich and unique flavour profile. However, these ingredients don't come cheap. Opting for high-quality ingredients is a conscious choice we make to ensure a premium product. This pushes our products into the premium space, and that's reflected in the price.

Economies of Scale and the Artisan Drink Factor

Next, we need to consider the concept of economies of scale. Larger alcoholic drink producers often have the advantage of producing vast quantities of their product, helping them save on costs per unit. The AF market, still emerging, is full of small, artisanal brands that may not have the same leverage. Moreover, supermarkets are always keeping beer and wine prices artificially low to drive footfall to their stores. They then give plenty of real estate to the ‘drinks aisle’. The smaller artisans struggle to get this prime retail space, so sales volumes remain lower, and the same advantages of economies of scale are not felt.

At ANON Drinks, we pride ourselves on being an artisanal brand that focuses on quality over quantity. Each batch we create is given our full attention to ensure consistency in taste and quality. However, this attention to detail and refusal to compromise on quality means we don't enjoy the same economies of scale that larger, mass-produced brands do.

The True Costs of Alcohol Free Drinks

When talking about the price of AF drinks, it's crucial to factor in all costs involved. Beyond the production process, there are packaging, distribution, and marketing costs. Glass bottles, transportation, and marketing efforts all add up, contributing to the final price of the product.

Additionally, fixed overheads like rent on a distillery, salaries of employees, and other operational costs also play a part. In essence, most of these costs mirror those of producing alcoholic beverages.

The Value Proposition of Alcohol Free Drinks

It's vital to understand the value proposition of AF drinks. These beverages are more than just 'drinks without alcohol'. They represent a shift in lifestyle and a conscious choice for many who enjoy the ritual of a well-crafted beverage but choose to abstain from alcohol.

The cost of AF drinks is not about what's missing - the alcohol, but rather what's included. Each ingredient is meticulously chosen, each step in the production process is carefully undertaken, and each bottle is crafted with passion and dedication. The result is a drink that allows you to participate in social rituals, enjoy sophisticated flavours, and do so in a manner that aligns with your choices and lifestyle.

It's a value proposition that we at ANON Drinks are proud to offer. We believe that the rise in popularity of AF drinks and the willingness of consumers to pay for high-quality, alcohol-free alternatives is a sign of a broader shift in society. It's a shift towards conscious consumption, a focus on wellness, and a desire for inclusivity.

AF drinks offer the complexity, the flavour profiles, and the social enjoyment associated with alcoholic drinks, but without the adverse effects of alcohol. They stand for inclusivity, allowing everyone, regardless of their choices regarding alcohol, to enjoy a sophisticated, adult drink.

Like anything though as something gets more popular the costs can come down. New products are expensive to launch to market but over time a return on investment is made, and costs start to reduce.

Summary

In conclusion, the cost of non-alcoholic drinks and spirits is not merely a reflection of the lack of alcohol. It's a testament to the quality of ingredients, the painstaking production process, the careful packaging, and the entire journey that each bottle takes from our distillery to your glass. It's a price we pay for embracing a lifestyle choice that promotes inclusivity, wellbeing, and a love for well-crafted beverages. So, next time you savour your favourite non-alcoholic drink from ANON Drinks, remember the journey it has taken to reach your glass. Each sip is more than just an alcohol-free alternative; it's a testament to innovation, creativity, and a commitment to providing you with a premium, flavourful experience.

So, let's raise a glass (a non-alcoholic one, of course) to this shift, and to the continued growth and success of the AF market. Because enjoying a drink doesn't always have to mean having alcohol, and at ANON Drinks, we're here to ensure that your alcohol-free choices are just as enjoyable, just as sophisticated, and just as celebratory.

Julian Ebbutt

ANON Drinks Aug 2023

No & Low Alcohol Drinks are Taking Centre Stage

Mon, 15 May 2023 18:03:12 GMT

No & Low Alcohol Drinks are Taking Centre Stage

Delving into the Appeal of Alcohol-Free Spirits and Mocktails for Today's Consumers, and Looking at Their Feedback.

English Garden - Non-alcoholic Pimms

Customer feedback has shown that our English Garden is a fantastic non-alcoholic alternative to Pimms. One memorable occasion when we served this delightful drink was at a summer garden party. Our guests were blown away by the taste, claiming it was just like the real thing. We mixed it with lemonade, mint, cucumber, and strawberries, creating a refreshing and satisfying beverage that had everyone asking for seconds. Many have since reordered the product and introduced it to their own friends and families. The feedback below is from our online shop.

Tastes like the real thing

Tasted this first on holiday and told the barman he’d made a mistake and it was alcohol he laughed and said everyone says the same thing, honestly one of the best non alcoholic drinks I have tasted and I love it!

Delicious!

Tasted and looked very similar to an alcoholic summer cup drink. I had it with lemonade, mint, cucumber and strawberry. I definitely didn't feel like I was missing out with this drink and have already ordered a second bottle.

Versatile alcohol free summer drink ��

Gorgeous alcohol free summer drink for making a variety of cocktails �� .

Delicious alcohol-free Pimm's alternative

Delicious with lemonade and a fruit garnish on a sunny day. Tastes very much like Pimms, but alcohol free. I highly recommend it.

0% Pimms

Have been told, tastes 99% like real Pimms. (I don't drink Alcohol).

Spiced Cane - Non-Alcoholic Rum

Spiced Cane, our non-alcoholic rum, has received rave reviews from customers who have decided to cut down on alcohol for various reasons. One memorable event was a sophisticated corporate conference where attendees were pleasantly surprised by the great alternative to traditional rum. We also had good feedback for thinking to supply a non-alcoholic alternative because it was a diverse group and many had to drive home. When mixed with cola or lemonade, our Spiced Cane was lauded for its authentic flavor. Some even enjoyed it on the rocks with a generous amount of ice. Many customers have found it to be a perfect spiced rum replacement, making their transition to an alcohol-free lifestyle more enjoyable. Read some of the customer feedback here.

Really enjoyed it

Really enjoyed it. Have given up drinking for health reasons. This is a good alternative that's alcohol free.

0% rum

Tastes like a real rum and coke, if you add coke.

Very nice

Decided it was time to cut down on my alcohol intake so thought I'd try this, very tasty, goes well with lemonade. Would definitely buy it again.

Superb as a Spiced Rum replacement

I used it as a Spiced Rum as I stopped using alcohol and it was very tasty.

Great alternative to rum

I tried this neat (with plenty of ice) and it was delicious. I then also tried it with ice, ginger beer and a slice of lime and it was superb - I would highly recommend it.

Bittersweet Aperitif - Non-Alcoholic Aperol

Our Bittersweet Aperitif has proven to be a popular non-alcoholic alternative to Aperol. We served it at a chic rooftop party, where guests were thrilled with the refreshing taste. Paired with lemonade or tonic water and garnished with a slice of orange, our Bittersweet Aperitif offered a unique citrusy flavour that made it a hit. Many attendees appreciated the fact that they could still enjoy a sophisticated drink without the alcohol content. This product has since become a favourite among those looking for alcohol-free options for their events and personal consumption. Here is some of the feedback we had from our online sales.

Spicing up my abstinence!

I have to say I do like a drink of an evening and the prospect of drinking a boring soft drink, is well...boring. I'm trying to have several days each week now off any alcohol, and have been looking for something to keep life interesting in the libation department, and I have to say, drinking Anon in the negroni or aperol spritz style, makes for a tasty and engaging drink, which every now and again surprises you that it's alcohol free! Recommend!

Simply delicious & refreshing

Myself and my friend enjoyed a glass of the Bittersweet Aperitif over the weekend! We served it with lemonade and lots of ice, it was so refreshing & the perfect summer drink. Thanks ANON, I cannot wait to try more of your products

Excellent new non alcoholic aperitif

Anon is a really brilliant drink for people who don’t want an alcoholic aperitif, it has a very subtle flavour and is a lovely refreshing pre meal drink.

Like the real thing...

This is delicious...you can't tell the difference between this and the alcoholic version.

Nice Bittersweet Aperitif

I found this alcohol-free aperitif pretty nice. Although it can never compare with the alcoholic ones, this one has its unique taste. It has natural flavours and botanicals from wormwood, vermouth, orange, gentian and quassia extract. You can certainly taste a hint of orange. That's why I like it, nice citrusy taste. I mixed it with tonic water and with a slice of orange as suggested. It is pretty nice and refreshing.

Lovely with lemonade as a mixer

I like to have a selection of non alcoholic alternatives to offer the drivers when we have family gatherings at our house. I wasn't sure what to expect from this to be honest, when I saw it likened to Aperol, I tried it in Italy with prosecco and soda water and didn't like it.

To be fair, I was pleasantly surprised. I mixed it with lemonade and it was lovely, it's sweet with a slight bitter undertone. If you mixed it with non alcoholic prosecco or tonic water I think it would be a good alternative to Aperol, my cousin loves Aperol and Negroni so I'll definitely have to see what she thinks of it next time she visits.

It comes in a recyclable outer packaging, the cardboard box it comes in was really sturdy with the company logo printed on front.

Lush mixer

Such a lush tasting mixer for those who love to.make cocktails or even mocktails to be honest. Great value and a lovely bottle so an ideal gift idea.

No Groni - Non-Alcoholic Negroni

As a newer product, our No Groni non-alcoholic Negroni has received positive feedback from early adopters. We recently introduced it at a stylish art gallery opening where guests enjoyed it over ice with a slice of orange. The unique flavour profile and balanced bitterness of our No Groni were met with enthusiastic approval. Attendees found it to be an excellent alternative to traditional Negroni, allowing them to fully appreciate the event without the after-effects of alcohol. As more people try our No Groni, we anticipate it will become a popular choice among those seeking a sophisticated and delicious alcohol-free cocktail. Here are some of the online reviews so far…..

No Groni in the Spring sunshine

Just received my order and couldn’t wait to taste it - I tried it as they recommend over ice with a slice of orange - and it was delicious. Really nice flavour profile and the right amount of bite - can’t wait to enjoy another one now …

Superb Negroni

My first bottle of NO GRONI from the ANON drinks company has just arrived. It looks really smart and tastes great. My wife and I tried it with soda, then with mediterranean tonic and a slice of orange; got to say it's delicious.

All the body of a negroni without the headache, well done.

Conclusion

In conclusion, the growing trend towards alcohol-free and low-alcohol beverages has paved the way for innovative and delicious alternatives like our ANON Drinks products. These versatile options allow people to maintain their social lives and enjoy special occasions without compromising their health or well-being. As we continue to create and refine our product range, we look forward to hearing more stories and feedback from our customers who have embraced a sober-curious lifestyle. We enjoy reading the feedback, seeing how we can improve the product and our range, and the various reasons people have for stocking.

At ANON Drinks, we are committed to delivering the best non-alcoholic spirits and mocktails for today's discerning consumers. We invite you to join the growing community of those who have discovered the joy of sipping on our delightful creations. Cheers to a healthier, more mindful way of enjoying life's memorable moments!

How Reducing Your Alcohol Intake Doesn’t Have to Impact Your Social Life!

Tue, 25 Apr 2023 07:55:40 GMT

How Reducing Your Alcohol Intake Doesn’t Have to Impact Your Social Life!

There's loads of reasons why you may want to enjoy an alcohol free lifestyle, but you may worry your social life takes a hit. Here’s some ideas on how you can still enjoy a buzzing social life, without the booze!

Friday has come around again and everyone is heading out after work for a well earned pint or two. But, wait. You're trying to reduce your alcohol intake and FOMO is kicking in! Well, there's no reason why your social life has to stop if you decide you want to enjoy non-alcoholic drinks and embrace alcohol-free living.

Whatever your reasons for wanting to cut back on your alcohol intake are, we’ve got plenty of tips to help you start.

Check Out Our Tips for Reducing Your Alcohol Intake

Setting Drink Limits

We all know that one drink can often lead to another, and quite quickly you've ended up drinking more than you planned. An easy way to help stop this happening is to set yourself a drink limit and keep count as the evening or day goes on. Or perhaps start the night off with an alcoholic drink and then swap to alcohol-free drinks or non-alcoholic drinks. That way you still feel part of the party whilst keeping that hangover at bay! Mocktails and non-alcoholic cocktails are also a great way of reducing your alcohol intake whilst still enjoying socialising with friends and not missing those key events in the social calendar!

Think About Your After Work Routine

It can be easy to get into the habit of chilling out with a glass of something after work or heading to the pub with colleagues after a long day in the office. But whilst it's great to socialise with your work pals, think about changing up your routine a little to help reduce your alcohol intake. Perhaps only go to after work drinks once a month or if you are going multiple times a month, switch to alcohol-free alternatives whilst you're there.

Try Something New

A drinking habit can be formed because having an alcoholic drink is just “something to do”. Before you know it you’ve had five G&T’s and a headache is on its way! A good way to counteract this is to get some new hobbies or activities in your diary. Join a new club, check out what's going on in your local area, or arrange something with friends that isn't focused around drinking. What about a walk or trying out a new coffee shop? Socialising without alcohol can still be really fun whilst also being better for your health, lifestyle, as well as helping you keep fit!

Set Realistic Goals

If you have just started embracing an alcohol-free lifestyle, don't be so hard on yourself at the beginning. Start with realistic goals for your lifestyle as well as your social life, if you drink every day, try cutting down to, say, 3 days. Or if you know you have a big social event coming up, enjoy alcohol free drinks in the lead up to that event so you can enjoy some alcoholic beverages during the event without the guilt! Small steps will make a big difference.

Be Honest and Think About Your Circle!

It's a good idea to communicate openly with your friends, family, and social circle about your decision to reduce your alcohol intake. Make it a positive conversation and let them know that you're still interested in spending time with them, but you may choose to drink less or not drink at all. Most people will understand and support your decision, you never know they might even join you! When embarking on this journey, seek out like-minded people.

Hanging out with friends or social groups that share similar interests and values, including those who may also be interested in reducing their alcohol intake, will certainly help. Surround yourself with supportive people and people who understand your decision to reduce your alcohol intake and who respect your boundaries. Avoid negative influences or peer pressure from those who may not understand or respect your choices, there is nothing negative about embracing an alcohol free lifestyle, you can still have a lot of fun!

Decide To Be The Chauffeur!

A great way to reduce your overall alcohol content, particularly if you are a social butterfly, is to offer to be the designated driver. Volunteering to be the designated driver for your group can be a great way to socialise without consuming alcohol. It's a responsible role that allows you to enjoy the company of your friends while keeping everyone safe.

Summary

There’s so many benefits to going alcohol free and you shouldn't worry about your social life taking a hit if you are choosing the alcohol-free lifestyle. Research actually shows almost one in three UK drinkers now ‘semi-regularly’ consume low- and no-alcohol drinks , so you certainly aren't alone!

Fancy making up a mocktail or two? Take a look at our recipes for some inspiration! We have some great ideas for recreating any of your own favourite cocktails by simply substituting the main spirit for our ANON alternative to have a clearer-headed non alcoholic cocktail…ice at the ready!

From Gym to Bar: Indulge in the Cotswolds' Best Mocktails & Alcohol-Free Cocktails with ANON Drinks

Mon, 24 Apr 2023 18:28:33 GMT

From Gym to Bar: Indulge in the Cotswolds' Best Mocktails & Alcohol-Free Cocktails with ANON Drinks

As a professional bartender in the beautiful Cotswolds, I've seen a significant shift in drinking habits over the past few years. With an increasing number of people striving for healthier lifestyles, alcohol-free alternatives have gained immense popularity among the health-conscious crowd. ANON Drinks is a brand that has caught my attention with their innovative, high-quality non-alcoholic spirits that offer a fantastic way to enjoy socialising without compromising on taste or the fun of the experience.

I LOVE to hit the Gym, but I hate undoing all hard work I made there, on alcohol, so in the pursuit of happiness I decided to learn more about the available products for making Mocktails for my profession as a bartender.

In this blog, I'll share some of my favourite mocktails and alcohol-free cocktails using ANON Drinks products, along with the occasions when I served them and the reactions they received.

ANON Drinks: Crafting Unforgettable Alcohol-Free Experiences

Spiced Cane: Non-Alcoholic Spiced Rum

The Spiced Cane is a delightful non-alcoholic spiced rum that captures the essence of a traditional spiced rum without the alcohol content. With its warm, aromatic spices and rich flavours, it's perfect for creating mocktails that feel indulgent and satisfying.

Spiced Cane Mojito

Ingredients:

50ml ANON Spiced Cane
20ml fresh lime juice
15ml simple syrup
6-8 fresh mint leaves
Soda water

Instructions:

Muddle the mint leaves gently in a glass
Add the Spiced Cane, lime juice, and simple syrup
Fill the glass with crushed ice and stir well
Top with soda water and garnish with a mint sprig

Occasion: I first made the Spiced Cane Mojito for a summer garden party last July. The guests were delighted by the refreshing taste and were surprised by how closely it resembled the classic Mojito. The Spiced Cane added a unique depth of flavour that impressed even the most discerning palates.

No Groni: Non-Alcoholic Negroni

The No Groni is a fantastic non-alcoholic alternative to the classic Negroni cocktail. With its bittersweet flavour and smooth finish, it's perfect for those who enjoy the complexity of a classic Negroni without the alcohol content.

No Groni Spritz

Ingredients:
50ml ANON No Groni
50ml sparkling water
50ml alcohol-free prosecco or sparkling wine
Orange slice for garnish

Instructions:

Fill a glass with ice
Add the No Groni, sparkling water, and alcohol-free prosecco
Stir gently to combine
Garnish with an orange slice

Occasion: I prepared the No Groni Spritz for a corporate conference's cocktail reception in September. The attendees were pleasantly surprised by the sophisticated flavour profile of the No Groni Spritz, and many commented on its suitability as a refined, alcohol-free option for a professional setting, especially has many had to drive straight after. It made a nice change to cups of tea that they had been served all day prior to this!

English Garden: Non- Pimm's

The English Garden is a refreshing non-alcoholic take on the classic Pimm's, featuring fruity and herbal notes that are perfect for a sunny afternoon in the Cotswolds.

English Garden Lemonade

Ingredients:

50ml ANON English Garden
100ml lemonade
Fresh fruit (strawberries, cucumber, and mint)

Instructions:

Fill a glass with ice
Add the English Garden and lemonade
Stir gently to combine
Garnish with fresh fruit

Occasion: I first served the English Garden Lemonade at a countryside wedding in June, near Woodstock. The guests appreciated the light, fruity flavours of the English Garden mixed with lemonade, which made for a perfect accompaniment to the warm, sunny day. Many of the guests noted how the English Garden Lemonade captured the essence of a traditional Pimm's, without the alcohol content, making it a delightful and inclusive option for all attendees. The bride commented that many of her guests were pregnant and that was why she chose to offer it.

Bittersweet Aperitif: Non-Alcoholic Aperol

The Bittersweet Aperitif is an alcohol-free alternative to Aperol, boasting a perfect balance of bitter and sweet flavours that make for an excellent pre-dinner or anytime drink.

Bittersweet Aperitif Spritz

Ingredients:

50ml ANON Bittersweet Aperitif
50ml alcohol-free prosecco or sparkling wine
25ml soda water
Orange slice for garnish

Instructions:

Fill a glass with ice
Add the Bittersweet Aperitif, alcohol-free prosecco, and soda water
Stir gently to combine
Garnish with an orange slice

Occasion: I created the Bittersweet Aperitif Spritz for a birthday celebration at a local restaurant in Oxford last May. The guests were impressed by the balance of flavours and the refreshing nature of the spritz. Many commented on how it was a perfect alcohol-free option for an Aperol Spritz, allowing them to indulge in a classic Italian aperitif without the alcohol content. There was a mixture of age groups present, including under 18's, parents and grandparents. It was nice to have a drink that everyone could feel equally comfortable drinking.

Conclusion

As a bartender in the Cotswolds, I'm thrilled to see the rise in demand for alcohol-free alternatives that allow people to enjoy social occasions without compromising their health or fitness goals. ANON Drinks offers a fantastic range of non-alcoholic spirits that enable the creation of delicious and satisfying mocktails and alcohol-free cocktails. If you're looking to explore a world of flavour without the alcohol, ANON Drinks is the perfect place to start. Cheers to a healthier, happier, and more inclusive social life!

Craig Webb

3 months Alcohol-free, my experience

Mon, 13 Feb 2023 08:17:32 GMT

3 months Alcohol-free, my experience

We recently received this from one of our customers, and thought it would be great to share with you. We hope that it might help you if you are considering going alcohol free, or trying to cut down your alcohol intake, with one surprising benefit at the end - or was it?

I missed out on Sober October, and instead did this in November. I then felt the urge to join this up with Dry January, so went all through Christmas and New Year too. I wouldn't say it was easy to socialise without alcohol, but it certainly got easier as time went on.

In my recent journey of 3 months without alcohol, I discovered the amazing world of non-alcoholic drinks . On a few nights out, I substituted alcohol with ANON spirits and it was a game changer, as it meant I could still feel like I was socialising properly without the peer pressure of feeling like I was the non-drinker in the corner with the Diet Coke. I had some super-sophisticated non-alcoholic cocktails and mocktails, and it felt special to have a grown-up looking cocktail including non-alcoholic Negroni , and mocktails with non-alcoholic rum .

However, I must bust the myth that you instantly lose weight after giving up alcohol. To be honest, I ended up snacking more, especially when I was out, but maybe because I used to drink Guinness that filled me up. Although, I’m now really excited to see that Guinness 0.0 is becoming more readily available in some of my favourite haunts and is now starting to be promoted in the mainstream media – they are even one of the main sponsors of this years Six Nations rugby.

Nevertheless, my anxiety has decreased dramatically. Alcohol exacerbates emotions and often left me with a long-term brain fog, but now I feel more emotionally stable and motivated without it. I found my days started sooner and I was productive sooner in the day without having drank the night before.

One aspect that surprised me was that I didn't save much money. In the UK, soft drinks and non-alcoholic alternatives are almost as expensive as alcoholic drinks, but at least the options and quality are improving of late. I did however save on taxis home!

The real saving has been in my work life. I run my own small business and being more focused, motivated, and available for my team has certainly helped with growth. I became more efficient, and less tired in the afternoons.

Waking up early, watching and going for a walk has become a beautiful morning ritual for me - and the dog. Alcohol does nothing good for relationships, but removing it has reduced the chance of arguments and added more happiness to my life. The more I abstain from alcohol, the more I realize how dangerous it can be. Alcohol is deeply ingrained in our society and it won't change overnight, but I have found that more and more people are going alcohol-free, not just for Dry January or Sober October, but for much longer periods.

I think I experienced these benefits of going alcohol free but maybe that was just me hoping it was happening, who knows!

Better sleep: Whether it was waking up less in the night for the toilet, or just a deeper sleep generally I felt more satisfied and ready for the next day.

Increased energy levels: I found I was exercising more, and this created a cycle of improvement in fitness and mindfulness.

Better skin: Maybe I was just imagining this one, I want to keep youthful looking, maybe it wash wishful thinking.

The biggest takeaway from my journey has been that my mind has never been so clear and I am happier than ever. ��☀️��

How to navigate Dry (or maybe moist) January and avoiding/reducing alcohol

Mon, 30 Jan 2023 19:24:39 GMT

How to navigate Dry (or maybe moist) January and avoiding/reducing alcohol

As we are working our way through January, here at ANON drinks we know the pressures that everyone will face when trying to reduce or avoid alcohol.

Whether you are trying to reduce your alcohol intake, or eliminate it completely, we feel that the following advice from Emily Syphas at www.alcoholchange.org.uk will certainly help you navigate your way through Dry January.

1. Call ahead

If you are going out somewhere either for business or pleasure, then call the bar ahead of time and make sure they have some alcohol-free drinks options, or at least make sure you understand what their options are. Not only does this take away the worry about what you’re going to drink, but it also takes away that voice in your head which tells you ‘just have one’.

2. Set yourself a ‘time limit or power hour’

If a situation seems like it might be a potential trigger for you to have a drink, but you really want to go, set yourself the goal of a ‘time limit or power hour’. Go for one hour, and if you aren’t having a good time after that or you’re feeling uneasy, give yourself permission to leave.

3. Be the organiser of the event/dinner/meeting

Offer to organise the day or night’s plans. This way you could suggest a non-alcohol-related alcohol activity, or make sure that wherever you are going has a fabulous alcohol-free drinks selection. You are helping your friends by taking a task out of their hands and you can make sure that the destination is somewhere you feel comfortable.

4. Reframe your thoughts

Think of alcohol-free socialising as an adventure. A chance to explore a new part of you, a chance to make deeper connections and remember conversations, a chance to figure out exactly what you like and don’t like.

5. Have an exit strategy

Know how you’re going to get home – whether it’s checking the nearest bus or tube stop, bringing a local taxi number with you or pre -booking transport. Having your route home planned stops you having to rely on anyone else and can help take the pressure off thinking you have to stay all night. The last thing you want is to be waiting around for a friend who has decided they want to stay out all night. An exit strategy allows you to socialise on your own terms.

6. Don’t be afraid to leave

You don’t owe anyone an apology, you don’t need to feel guilty, and you certainly don’t need to go into details. If you’re not feeling it, for whatever reason, you can leave – without feeling bad about it.

Emily Syphas is a Sobriety Empowerment Coach, Founder of community Sober & Social and host of the Sober Sips Podcast.

Alongside this great advice we would also like to offer our own suggestions, most of which might sound quite straightforward, but nevertheless we think they might help.

1. Eat Healthy

Eating healthy doesn't mean you have to eat bland foods. There are plenty of delicious dishes that are low in calories and high in nutrients.

2. Drink Water

Drinking water keeps you hydrated and prevents dehydration. Dehydration causes headaches, fatigue, and muscle cramps. So drink lots of water throughout the day.

3. Stay Active

Staying active also helps prevent dehydration. Exercise increases blood flow, which helps flush toxins from your body. Plus, exercise burns calories, so you'll feel fuller faster.

4. Don't Overindulge

Don't overindulge yourself after eating a big meal. Eating too much food makes you feel sluggish and bloated. Instead, try having smaller meals throughout the day.

5. Avoid Alcoholic Drinks

Alcohol contains empty calories. It may make you feel happy, but it won't give you energy. Instead, either opt for non-alcoholic alternatives to your favourite tipple or perhaps alternate between the 2.

6. Be Mindful

Mindfulness is being aware of everything happening around you. When you're mindful, you can focus on the present moment. Being mindful helps you stay calm and relaxed.

7. Have Fun

Have fun with your family and friends. Enjoying life and ‘enjoying the moment’ is the best way to a positive mindset.

Summary

I n closing, navigating through Dry January & Sober October and avoiding/reducing alcohol can be a challenging task, but with the right mindset and strategies, it can also be an opportunity for self-improvement and personal growth. At ANON Drinks, we understand the importance of finding alternatives to traditional alcoholic beverages, which is why we offer a range of non-alcoholic spirits, such as Spiced Cane , Bittersweet Aperitif and English Garden , to help you achieve your goals. Remember to follow the advice provided by experts, such as Emily Syphas, and to take care of your physical and mental well-being by eating healthy, staying active, drinking water, and avoiding overindulgence. Lastly, don't forget to have fun, enjoy the moment and don’t feel guilty for leaving a situation that doesn’t feel comfortable for you. Remember that you are in control of your own choices and actions, and that choosing non-alcoholic options can be a positive step towards a healthier and happier you.

Non-alcoholic Drinks Recipes

Fri, 25 Nov 2022 13:36:39 GMT

Non-alcoholic Drinks Recipes

Christmas is right around the corner! And we all know that drinking during the holidays is a tradition. But, did you know that there are healthier alternatives to alcohol when it comes to celebrating the holiday season?

Here are ANON headquarters we have put together a great selection of non alcoholic drinks recipes featuring the very best award winning no alcohol drinks using the finest non alcoholic spirits to help you celebrate the holidays without the headache.

No & Low Cocktails and Mocktails are becoming increasingly popular as people want to reduce or even stop their alcoholic intake. The benefits are clear for all, as people are aiming for better health, and want to wake up with a clear head the next day. But socialising can still be fun and the drink does not have to be boring.

Our first selection is using our non-alcoholic rum called ANON Spiced Cane . Blends of complex flavours and botanicals create a warming spice with hints of cinnamon, lemon, vanilla and ginger.

ANON Spiced Cane and Coke

50ml Spiced Cane Spirit
100ml Coke
Plenty of Ice
Wedge of lime

ANON Spiced Cane Cooler

550ml Spiced Cane spirit
100ml Lemonade
Fresh Mint
Wedge of Lime
Plenty of Ice

ANON Spiced Cane and Coffee

550ml Spiced cane spirit
50ml Espresso coffee (hot or cold)
50ml Double cream
Ice

Garnish with coffee bean

HELLES-ITO

40ml ANON Spiced Cane
Generous splash of Lime Cordial
Top up with Nirvana Brewery's Bavarian Helles Lager

Garnish with two sprigs of mint and slices of lime

ANON Bittersweet Aperitif is a great, and multi award winning non-alcoholic Aperol. Blends of natural flavours and botanicals : Bitter Milano including wormwood, vermouth, orange, gentian and quassia extracts. The palate profile is complex and developed with hints of orange, citrus and herbs.

ANON Bittersweet Spritz

50ml Bittersweet Aperitif
100ml Prosecco/Tonic/Soda water
Slice of orange

ANON ‘No’groni

50ml Bittersweet Aperitif
50ml Gin (or Seedlip)
50ml Vermouth
Slice of Orange
Plenty of Ice

ANON Jungle Bird

45ml Spiced Cane Spirit
15ml Bittersweet Aperitif
45ml Fresh Pineapple Juice
25-30ml Lime Juice
7.5ml Monin Cane Syrup
7.5ml Monin Orgeat
1 HolyLama Cinnamon SpiceDrops
1 Holylama Ginger Spicedrops

Garnish with Pineapple Leaves, Pineapple Slice and Luxardo cherry

Shake with ice for 20 secs, strain over fresh ice and smile.

Depending how sour your lime juice is you may want to adjust.

Both the ANON ingredients have their own sweet notes too, so balancing the sweetness is important. Hence we add a Ginger spice drop for some more heat, but you could also try topping with some fiery ginger ale!

ANON Bittersweet Orangina

40ml Bittersweet Aperitif
100ml orange juice
50ml lemonade

Garnish with a slice of dry orange and blueberries

If it's a non-alcoholic pimms you are looking for then look no further than ANON English Garden . The ideal non-alcoholic alternative to Pimms, perfect for a sun-kissed summer afternoon. Blends of natural flavours combining classic summer fruits, cucumber, mint, orange, apple and strawberry.

ANON ‘Lady Garden’

40ml English Garden
40ml pineapple juice
40ml apple juice
Splash of raspberry puree
20ml elderflower cordial
10ml fresh lime
10ml fresh lemon

Garnish with a slice of cucumber – sliced lengthways and twisted up the glass looks really professional.

ANON English Rose

30ml English Garden
20ml Rose Syrup
2 strawberries
1 drop Cardamom
10ml Fresh Lime Juice
100ml Hibiscus Tonic

Garnish with sprinkles of coarse ground cardamom, food grade rose buds, slice of strawberry and mint sprigs

Muddle strawberry and lime juice in a shaker till pulped. Add rest of ingredient (except tonic!), shake with ice, double strain into a tumbler ¾ filled with ice, top with chilled tonic.

Classic English Garden

75ml ANON English Garden
150ml Lemonade

Fruit to garnish - feel free to add any (or all) of apple, strawberry, cucumber and mint

We think our English Garden non-alcoholic pimms works really well mixed simply with lemonade, but if you fancy trying something different then why not substitute half of the lemonade for ginger ale to make a super alcohol free pimms which works particularly well in the winter evenings.

The latest addition to the ANON family is our limited Edition ANON Christmas Pudding Spirit . Blends of complex flavours and botanicals create a warming spiced spirit with hints of dark fruits, cinnamon and ginger. It’s the perfect non alcoholic Christmas drink.

ANON Winter Warmer

75ml ANON Christmas Pudding Spirit
150ml Warm apple juice/red wine (with or without alcohol)

Garnish with a stick of cinnamon and/or a slice of apple and/or a touch of nutmeg

ANON Old fashioned

75ml ANON Christmas pudding spirit
One crushed sugar cube
A few drops of citrus bitters
Plenty of ice

Garnish with a twist of fresh orange.

If you are looking for where to buy non-alcoholic spirits, then all of our drinks are available at our website www.anondrinks.com and on www.amazon.co.uk

ANON Guide to the Top 10 English Gardens

Wed, 10 Aug 2022 13:29:51 GMT

ANON Guide to the Top 10 English Gardens

Given that one of our multi-award winning, non-alcoholic spirits is called English Garden, we felt it only right that we should bring together our list of the top 10 gardens to visit across England, giving you a glimpse into the history and culture of our magnificent country.

The British landscape has always been known for its beauty and variety. From ancient temples and castles to beautiful parks and gardens, England offers something for everyone. These ten gardens are perfect places to spend time relaxing or learning new things.

There are over 2,500 gardens across the country, from private estates to public parks. Each one has its own unique charm and character. We have selected our Top 10 for you to enjoy.

Biddulph Grange Garden, Staffordshire

This stunning country house was built in 1760 and has been owned by the same family since then. The current owners have turned it into a luxury retreat where guests can enjoy the peace and tranquillity of rural life. They also offer courses in organic gardening and sustainable living.

A Victorian garden that takes you on a global journey from Italy to the pyramids of Egypt, a Victorian vision of China and a re-creation of a Himalayan glen. The garden features collections of rhododendrons, summer bedding displays, a stunning Dahlia Walk and the oldest surviving golden larch in Britain.

There are over 300 species of birds, butterflies, bees and other insects, plus a wide variety of trees and shrubs.

www.nationaltrust.org.uk/biddulph-grange-garden

Wimpole Estate, Cambridgeshire

Wimpole Estate is a working estate located near Cambridge. The geometric parterre garden is an absolute pleasure and take inspiration from the walled garden with its abundance of fruit, vegetables, and herbaceous borders.

Home Farm, located on the estate, is one of the UK’s largest, rare breed centres, where visitors can meet the resident pigs, goats, Shire Horses, donkeys, rabbits, and cattle.

www.nationaltrust.org.uk/wimpole-estate

Lost Gardens of Heligan, Cornwall

The Lost Gardens of Heligan are one of the most mysterious estates in England, located on the Lizard peninsula in Cornwall.

In 1990, they became Europe’s largest garden restoration project, and today they boast 200 acres of Cornish paradise for the explorer wildlife, plant lover and garden romantic.

Take a stroll through the productive gardens, relax in the pleasure grounds, and explore the Jungle.

www.heligan.com

Royal Botanic Gardens at Kew

The world famous Kew Gardens in West London is set in over 500 acres of woodland and houses the worlds largest seed collection.

Discover rare and threatened plants in the Victorian glasshouse, feast your senses through the Great Broad Walk borders, the Mediterranean Garden and discover it’s incredible plant diversity and discover the wildness of Kew’s Natural Area, 37 acres of classic woodland.

www.kew.org

RHS Wisley

Wisley is one of the world’s greatest gardens packed with horticultural inspiration.

George Fergusson Wilson, a keen grower of fruit and orchids, bought the site in 1878 and established his Oakwood experimental garden. After Wilson’s death in 1902, Sir Thomas Hanbury purchased Oakwood and adjoining Glebe Farm and donated it to the Royal Horticultural Society for its perpetual use.

www.rhs.org.uk/gardens/wisley

The Eden Project

The Eden Project was founded in Cornwall in 1993 by Tim Smit, who wanted to create a unique tourist attraction in the United Kingdom. He envisioned a place where visitors could experience nature in its purest form. Today, the Eden Project attracts millions of tourists every year.

Eden really is a feast for the senses that can be experienced in so many different ways. Whether you are looking for a fun-packed day of excitement or a more relaxing exploration of the Biomes, outdoor gardens or the Invisible World Exhibition.

www.edenproject.com

Sissinghurst Castle Garden, Kent

The National Trust’s Sissinghurst Castle and Garden, near Cranbrook in Kent, are the famous gardens of the writer Vita Sackville-West and her husband Harold Nicolson.

These gardens have a diverse history from its time as a prison in the 1700’s to being a home to the womens land army and a grand family home.

Be sure not to miss the panoramic views from the top of the Tower, taking in the working farm and the 450 acre estate.

www.nationaltrust.org.uk/sissinghurst-castle-garden

Stillingfleet Lodge Garden, York

Stillingfleet Lodge Garden and nursery is an organically managed, wildlife friendly family garden close to the historic City of York.

It is a quintessentially English garden, balancing encouraging wildlife whilst at the same time retaining all the beauty of a cottage garden.

The four-acre site comprises a series of themed areas surrounding the traditional farmhouse plus a pond, meadow and vegetable garden.

www.stillingfleetlodgenurseries.co.uk/

Tresco Abbey Gardens, Isle of Scilly

Tresco Abbey Garden is the home to over 20,000 plants from more than 80 countries, located on the picturesque Island of Tresco, 28 miles off the Cornish coast.

The gardens provide an extraordinary backdrop to an incredible array of exotic plants from around the world flourishing in an English Garden and the garden changes face throughout the year as the climate of the region takes effect.

The glories of the venue also include a fine array of wildlife, sculptures and island shipwrecks throughout the grounds.

www.tresco.co.uk/enjoying/abbey-garden

Edition No2 - Trade Blog for Jul 2022

Sun, 26 Jun 2022 07:47:28 GMT

Edition No 2

Anyone for tennis?

An event in the sporting calendar that signifies that summer is here, and is enjoyed by many (not just tennis enthusiasts), Wimbledon is upon us and ANON’s ready-to-drink non-alcoholic Pimms alternative, is available just in time!

Following the successful launch of our English Garden in May, we are delighted that our alcohol-free take on this classic summertime drink, is now – as of this week - available, ready mixed, in 250ml cans – a perfect addition to any picnic basket this summer!

Do get in touch for details of trade prices and we can have you Wimbledon and summer-ready in no time!

English Garden wins Bronze

You may remember reading in our last newsletter that we were planning on attending the Farm Shop and Deli show at the Birmingham NEC at the end of April? Well, it was a great event, filled with lots of opportunities and to top it off, our latest creation English Garden , only went and picked up a Bronze in the Product Awards in partnership with The Grocer. Thank you to everyone who popped by our stand to say hello…

Jubilee celebrations at Barnsley House…

We were absolutely delighted that one of our stockists, Michele, Florina and the team at Barnsley House Hotel & Spa in the Cotswolds, renowned for their world-famous gardens, chose to serve our English Garden as their welcome drink to guests dining with them over the Jubilee weekend - do get in touch if you have any events coming up this summer that you too would welcome our support.

Click on this link for more about Barnsley House ....

More Summer vibes

Our first creation, Bittersweet Aperitif that we launched just a year ago, continues to be a hit – designed for spritzing, mixing and negroni making it’s a non-alcoholic alternative to Aperol so get in touch if you haven’t yet tried it.

We’ll be there!

A great way to meet new people and mix with like-minded businesses, we are delighted to be partnering with The Alcohol Free Drinks Company , Club Soda and Wise Bartender at these great events and hope, if you are planning on going along, that you’ll pop by and say hello:

Edition No1

Mon, 04 Apr 2022 15:21:57 GMT

English Garden

English Garden launches and wins award within first month

Having recently enjoyed a weekend of wonderful sunshine and the clocks ‘springing forward’ marking the start of the British Summertime, what better time could there be to launch our latest non-alcoholic spirit, English Garden?

A non-alcoholic alternative to your favourite summertime drink, it’s a blend of natural flavours combining classic summer fruits, cucumber, mint, orange, apple and strawberry and has already been awarded a Bronze medal at the prestigious London Spirit Awards.

Considered a very British cocktail and the traditional choice for events such as Wimbledon , the RHS Chelsea Flower Show and the Henley Royal Regatta , (as well as most summer garden parties in Britain in fact), we wanted our non-alcoholic alternative to offer the same great taste and give a similar nod to traditional Britishness as it’s alcoholic equivalent - do also take a look at the very British label design which we absolutely love and hope you will too, not to mention it’s aptness for a Jubilee celebration summer!

For further details and to place an order for English Garden at a special introductory price, simply email your ANON representative or visit anondrinks.com

Northern Restaurant & Bar show

Thank you to all our partners, prospective partners and acquaintances old and new, that came along to the stand when we joined The Alcohol Free Drinks Company at the North’s Hospitality Event in Manchester Central last month.

A few days promoting all things non-alcoholic was hugely enjoyable and successful thanks to the genuine interest we received from visitors, and it’s definitely a trade show we will be putting in our diaries to exhibit at again in 2023, thanks @NR&B22 .

NEW retail opportunities

With branded tumblers now available to purchase for resale, as well as individual 20cl bottles and a set of three 5cl miniatures, new retail opportunities await; whether you choose to sell additional items separately or package them together as promotional offers, the choice is yours – gift sets made up of a 70cl or 20cl bottle of each spirit with two glasses have proved particularly popular so to find out how you can personalise what your business sells, get in touch… and don’t forget to share and tag us, @anondrinks in your product displays on social so we can support your business too…

Do pop along and say hello…

With farm shops proving to be a successful target market for our non-alcoholic libations, we are delighted to be partnering with The Alcohol Free Drinks Company again, at this year’s Farm Shop & Deli Show at Birmingham’s NEC.

With plans to have our full range available to taste test, we will also have samples for potential partners to take away with them and great introductory offers available to those businesses that place an order during the show...

A little look back, as we look forward…

We have been truly humbled with the great comments and wonderful feedback that we have received since launching our Bittersweet Aperitif last summer, and were delighted to pick up The Caterer’s Supplier Award for Cold Beverage in December, ahead of our launch of the Spiced Cane rum alternative which can be served straight, ‘on the rocks’ or, as a great addition to an Espresso.

Now, moving into the summer months, our Bittersweet Aperitif makes a great Spritz, served with lemonade or prosecco, our Spiced Cane Cooler recipe is definitely one to try and of course there’s our English Garden , generally served one way, but feel free to experiment…

What is Alcohol-Free Living

Fri, 04 Mar 2022 16:41:39 GMT

The Benefits of Alcohol-Free Living

Alcohol-free living is simply the choice to abstain from consuming alcohol. It can be for personal, health or religious reasons, or it can simply be a lifestyle choice. There are many benefits to living alcohol-free, including better sleep, improved energy levels, reduced stress levels and weight loss. There are also many social benefits to being alcohol-free, such as being able to attend events and gatherings without feeling the pressure to drink and making new friends who also don't drink.

There are many reasons why people choose to live alcohol-free. Some people do it for personal reasons, such as wanting to improve their health or lose weight. Others do it for religious reasons, or because they don't want to become addicted to alcohol. And still, others do it because they simply don't like the taste or the effects of alcohol.

The Benefits of Alcohol-Free Living

Alcohol is a toxin that can have harmful effects on the body. It can damage the liver, pancreas and brain, and can increase the risk of cancer, heart disease and stroke. Alcohol is also a major contributor to accidents and injuries.

The good news is that there are many benefits to living a life without alcohol.

Social Benefits of being Alcohol-Free

There are many social benefits to being alcohol-free. One of the most obvious is that you no longer have to worry about drinking in order to have a good time at social events. This can be really liberating, as you can now attend events and gatherings without feeling the pressure to drink and can instead focus on having fun. You can also make new friends who don't drink, which can be really beneficial if you're looking for people to hang out with.

Another great social benefit of being alcohol-free is that you'll likely sleep better and feel more energetic. This is because alcohol can disrupt your sleep cycle and cause fatigue, both of which will negatively impact your day-to-day life.

How to Live a Life Without Alcohol

Living a life without alcohol may seem daunting at first, but there are many benefits to living a sober life. Some of the benefits include better sleep, improved energy levels, reduced stress levels and weight loss.

The first step in living a life without alcohol is to admit that you have a problem. If you're not ready to go cold turkey, then start by reducing the amount of alcohol you drink each day. Try replacing alcoholic drinks with non-alcoholic drinks, such as water, juice or soda.

Another way to reduce your alcohol intake is to attend events and gatherings that don't involve drinking. This will allow you to socialise without feeling the pressure to drink.

If you're struggling to live a life without alcohol, there are many support groups available that can help you stay sober - search online for support groups in your area.

Living a life without alcohol can be challenging, but it's definitely worth it! There are many benefits to living a sober life and you'll feel better physically and mentally once you ditch the booze. So what are you waiting for? Start living a sober life today!

Tips for Going Alcohol-Free

When it comes to Tips for Going Alcohol-Free, the most important thing to remember is that it's okay to take things slow. If you're used to drinking every day, start by cutting back to just a couple of times a week. Once you're comfortable with that, try going a few days without drinking at all. And finally, once you've mastered that, aim to go an entire month without touching alcohol.

Of course, everyone is different and some people may find it easier to go cold turkey while others may need a more gradual approach. The key is to find what works best for you and stick with it.

Here are a few more Tips for Going Alcohol-Free:

Drink plenty of water and other healthy drinks
Find social activities that don't involve drinking
Replace alcohol with non-alcoholic drinks when you're out socializing
Be prepared for cravings and have a plan for how you'll deal with them
Don't be hard on yourself if you slip up occasionally, just get back on track as soon as possible

The benefits of going alcohol-free are many, and there's no reason to wait any longer. Start today and see how much better you feel!

News Feb'22

Tue, 22 Feb 2022 17:10:08 GMT

DRINK AWARD

NEW NON-ALCOHOLIC SPIRIT BRAND WINS

CATERER AWARD FOLLOWING SUMMER 2021 LAUNCH …

ANON spirits, launched in June 2021 by Alfresco Drinks, combine natural botanicals and flavourings to create delicious non-alcoholic libations.

Bittersweet Aperitif, the first in a new range of alcohol-free spirits, and a take on the Italian liqueur Aperol, is great for summer spritzing, mixing and negroni-making. Having launched just six months ago, MD of Alfresco Drinks, Julian Ebbutt couldn’t be happier with the feedback and recognition it has already received:

“We had been closely following the growth in this sector for some time and felt confident that we could create a new range of drinks that could satisfy the growing desire of the consumer to reduce their alcohol intake. Launching as we did as the country was coming out of lockdown was of course not part of the plan and so we are delighted that our Aperitif is already being served in some of the best hotels in the UK. Interest from farm shops to stock the new range is building and sales direct to the consumer through our website and social media channels have exceeded expectations, so to win such a well-respected industry award, (having been shortlisted for New Drink Product of the Year in the Food Matters Live Awards 2021 and scooping a bronze in the International Wine and Spirit competition), is a great ending to a year that, as for so many, has had its challenges.”

A refreshing, aromatic blend of orange, vermouth, wormwood, gentian and quassia extracts, it’s palate profile is complex and developed with hints of orange, citrus and herbs. Best served as part of a mocktail if wanting to go all out non-alcoholic, with lemonade, tonic or soda water (or even perhaps non-alcoholic prosecco (Noughty do a great one) - the Bittersweet can also be mixed with alcoholic accompaniments if you are simply wanting to reduce alcohol consumption rather than remove it altogether. Our pocket Recipe Booklet shows some of the different ways the Bittersweet and our latest libation, Spiced Cane, can be enjoyed.

ANON non-alcoholic spirits are on sale for a RRP of £20 for a 70cl bottle, and 20cl bottles - that have proved popular with direct sales to the consumer as stocking fillers, secret Santa gifts or for those that just want to give it a try - are also available for a RRP of £12.

ANON’s Spiced Cane is a non-alcoholic rum alternative that went on sale towards the end of November 2021. This one, as well as tasting great served with coke or in coffee, and even in puddings, is also great simply with ice! Providing a warming sensation with a spicy kick, with hints of cinnamon, vanilla and ginger, it is to be especially enjoyed by the fire during the Autumn and Winter months.

By the end of 2022, it is hoped that ANON will have created a mini spirit collection of British favourites (English Garden – believed to be the first non-alcoholic Pimms alternative, as well as a dry and a pink juniper - yes you guessed it, gins), that can be enjoyed by everyone including the designated driver, mum-to-be and those that simply would like to reduce their alcohol intake, be it for a healthier lifestyle, to take part in dry January or, simply because they are wanting an alternative for when they simply don’t fancy the taste or the effects of alcohol, so… watch this space!

NOTES TO EDITORS

ANON has been bought together as a collaboration between Alfresco Drinks (Julian Ebbutt and Robin Sheppard) who have been developing and making soft drinks for over 20 years, and a number of their ingredients partners and distilleries.

For more information, please contact Julian Ebbutt, MD of Alfresco drinks on 07885 831705 or julian@alfresco.co.uk . Access is also available to the ANON IMAGE LIBRARY

Anon Guide to Non-alcoholic Spirits: Everything you Need to Know

Tue, 22 Feb 2022 09:43:07 GMT

ANON Drinks guide to Non-Alcoholic Spirits: everything you need to know

The term ‘non-alcoholic spirit’ refers to both distilled botanicals which have been filtered to remove the alcohol, and macerated and extracted flavours and botanicals made without alcohol.

In either case the ABV (alcohol by volume) content of a non-alcoholic spirit is below 0.5% .
By comparison the minimum ABV of an alcoholic spirit is 15% and often rises well above 40%.

You should also bear in mind that many everyday foods also contain alcohol – you might be surprised by some of these :

burger rolls – 1.28% ABV
banana (very ripe with dark sections) – 0.4% ABV
pear (ripe) – 0.04% ABV

What do non-alcoholic spirits taste and smell like?

There is a huge number of different brands in the marketplace, all of whom are trying to re-create the taste and smell of their alcohol equivalent, and many others trying to create a unique taste and flavour for their drinks. (e.g Seedlip, Everleaf, Wildjac)

With some alcoholic drinks (e.g. gin, whisky) where there are so many varieties produced it is often hard for a non-alcoholic producer to select one particular style, whereas with other drinks (e.g aperol, rum) the flavour characteristic of the alcoholic drinks can be created using natural flavourings and botanicals.

Why are they so expensive – sometimes more than their alcohol equivalent ?

To explore the costs of non-alcoholic drinks, it's important to consider all the costs that go into making the product. These including the cost of sourcing the ingredients, the glass, transportations costs, fixed overheads such as the rent on a brewery and other extras such as marketing costs. Most of these will be very similar to the costs of producing an alcoholic drink and may even be smaller when you consider economies of scale some companies can use to make savings.

The low and non-alcoholic market is full of artisan brands that are looking to make a quality product. Brands are using many different natural flavourings and extracts to add unique flavour profiles to their products. This pushes their products into the premium space and this is reflected in the price.

What are the best non-alcoholic cocktails?

Mocktails have been around since the 1930s. It’s believed that the Shirley Temple was one of the first non-alcoholic drinks created and you’ll probably find quite the heated debate amongst professionals over who actually made it first. It wasn’t until the ‘80s however that the term ‘mocktail’ was coined in a magazine advert and the phrase stuck!

Over the last year, mocktails have soared in popularity, with trend-spotters calling 2020 the ‘Year of the Mocktail’. And with major supermarket players like Waitrose reporting a 180% rise in the sale of non-alcoholic beverages year on year it’s easy to see why. The cause of this popularity rise is all thanks to the ‘Dry January’ challenge, a month-long sobriety challenge which prompted many to make permanent lifestyle changes as part of a longer term health and wellness movement.

Switching to Non-Alcoholic Spirits for your next cocktail party? Check out these recipes!

Bittersweet Spritz

50ml ANON Bittersweet Aperitif
100ml Alc free Prosecco/Tonic/Soda water
Slice of orange
Plenty of ice

Spiced Cane cooler

50ml ANON Spiced Cane
100ml Lemonade
Fresh mint
Wedge of lime
Plenty of ice

English Garden

50ml ANON English Garden
100ml Lemonade
Slice of cucumber, orange, strawberry and mint
Plenty of ice

The possibilities are endless when it comes to cocktails made with non-alcoholic spirits!

For more recipes >>

What is alcohol-free?

There is a lot of confusion about what "alcohol-free" actually means. The term can be used to describe anything from drinks that contain no alcohol whatsoever, to beverages that have been watered down so much that they contain only a tiny percentage of alcohol.

The most accurate definition is probably the one provided by the UK's Department for Transport: "a drink which contains less than 0.05% ABV (alcohol by volume)". This means that any drink with an ABV lower than 0.05% is considered alcohol-free.

A number of companies now produce non-alcoholic spirits, which are designed to replicate the taste and experience of drinking regular spirits but without the alcohol content. These products can be a great alternative for people who want to avoid alcohol for health or lifestyle reasons or those who are driving and don't want to risk getting pulled over for drink-driving.

If you're looking for an alcohol-free alternative to beer or wine, there are a number of options available. Non-alcoholic beers are becoming increasingly popular, and there are now many different brands and styles to choose from. There are also a growing number of wine producers that make alcohol-free wines, which can be enjoyed on their own or as part of a meal.

ANON Drinks

How To Celebrate Milestones Without Alcohol: Birthdays, Anniversaries & Graduations

How To Celebrate Milestones Without Alcohol: Birthdays, Anniversaries & Graduations

Why More People Are Choosing Alcohol-Free Celebrations

How To Make Any Alcohol-Free Celebration Feel Special

Focus on the Experience, Not Just the Drinks

Elevate the Drinks

Make It Inclusive, Not Apologetic

Celebrating Birthdays Without Alcohol

Alcohol-Free Birthday Party Ideas

Birthday Drink Inspiration

Why Alcohol-Free Birthdays Feel Better

Alcohol-Free Anniversaries: Celebrating Connection

Romantic Ways to Celebrate Without Alcohol

Alcohol-Free Drinks for Anniversaries

Deeper Connection Without Alcohol

Alcohol-Free Anniversaries: Celebrating Connection

Romantic Ways to Celebrate Without Alcohol

Alcohol-Free Drinks for Anniversaries

Deeper Connection Without Alcohol

Hosting Alcohol-Free Celebrations Without Making It “A Thing”

How to Set Expectations

Offer Variety

Lead by Example

The Role of Alcohol-Free Spirits in Modern Celebrations

Creating New Traditions Without Alcohol

Final Thoughts: Celebration Is About Meaning, Not Alcohol

How mindful drinking is changing Christmas traditions

How mindful drinking is changing Christmas traditions: A look at the data

When do Brits crack open their first alcoholic drink on Christmas Day?

The growing popularity of non-alcoholic drinks

Would more non-alcoholic options change Christmas drinking habits?

The changing face of Christmas drinking

Sober October survey reveals nearly half of UK adults are choosing non-alcoholic alternatives

Sober October survey reveals nearly half of UK adults are choosing non-alcoholic alternatives

A culture shift in motion

Gen Z: A generation redefining drinking

Regional trends: A tale of two Britains

What’s driving the change?

What this means for the Industry

'Summer Cocktail' Launched on Ocado.com

‘Summer Cocktail’ launches

Premium no and low brand launches ‘Summer Cocktail’ on Ocado.com as 1 in 5 Gen Z cut back on drinking

The Rise of Non-Alcoholic Drinks: A Trend Here to Stay

The Rise of Non-Alcoholic Drinks: A Trend Here to Stay

Why Are Non-Alcoholic Drinks Becoming Popular?

Types of Non-Alcoholic Drinks

The Market Growth of Non-Alcoholic Drinks

A Shift in Consumer Demand

The Role of Innovation

Expansion Across Markets

How Bars and Restaurants Are Embracing the Trend

Tips for Enjoying Non-Alcoholic Drinks

Why Gen Z is Growing Up Alcohol-Free: The Rise of Low and No-Alcoholic Brands

Why Gen Z is Growing Up Alcohol-Free: The Rise of Low and No-Alcoholic Brands

The Decline in Youth Drinking

Why Are Gen Zers Drinking Less?

The Rise of Low and No-Alcoholic Drinks

The future of the alcohol-free spirits market

Societal Impact: A New Drinking Culture

The Future of Drinking: Quality Over Quantity

ANON Drinks Featured on ITV’s Love Your Weekend Christmas Special!

ANON Drinks Featured on ITV’s Love Your Weekend Christmas Special!

How It Happened

Celebrity Guests and Festive Fun

The Impact

Watch the Episode

Alternative Excellence - Interview from The Hotel Magazine

Alternative Excellence

Introduce us to ANON as a brand and what you strive to achieve.

The Christmas Pudding Spirit sounds delicious, can you tell us about this?

How would you serve the Christmas Pudding Spirit in a hotel bar? Tell us about glass choice, mixer and garnishes.

Why is it important for hotel bars to offer seasonal drinks offerings?

Tell us about your best-selling products and how these can fit into a hotel bar?

The Perfect Alcohol-Free Wedding: Tips and Tricks

The Perfect Alcohol-Free (or moderated) Wedding: Tips and Tricks

The Importance of Alcohol-Free Options for Weddings

Planning Tips for an Alcohol-Free (or moderated) Wedding

1. Communicate Your Choice

2. Offer a Variety of Non-Alcoholic Wedding Drinks

How mindful drinking is changing Christmas traditions:
A look at the data

The Sober Revolution:
Embracing the Trend of Alcohol-Free Spirits